Winston-Salem, NC (PRWEB) September 15, 2014
Inmar, a company that operates intelligent commerce networks, today announced that it will host a webinar, “Shopping Across Generations,” at 2:00 p.m. Eastern Time on Wednesday, September 24. Devora Rogers, Senior Director, Marketing Strategy and Insights, and Nicole Steward-Streng, Shopper Insights Manager, will present the webinar.
Those wishing to register for the webinar may do so by clicking here.
This webinar will deliver insights into how best to engage shoppers across generations and will present key findings from five different Inmar-executed studies profiling and comparing Millennials, Gen Xers and Baby Boomers. Information presented will include perceptions across the shopper experience, from their use of promotions, to their reactions to supply chain issues experienced in-store and how they engage with the healthcare industry.
“With Millennials, Gen Xers and Baby Boomers all influencing today's marketplace, retailers and brands must understand how these three groups differ when it comes to shopping, saving and lifestyle, and how they are alike,” says Rogers. “Equipped with this knowledge, marketers will be significantly better positioned to target, reach and influence those shoppers most likely to convert.”
As Senior Director, Marketing Strategy and Insights, Rogers plays a significant role in shaping external messaging across business units regarding Inmar’s application of analytics– helping clients in all three Inmar commerce networks better understand how to use Inmar’s data-driven solutions to grow their business. Prior to joining Inmar, she was Group Director at Interpublic Group’s Shopper Sciences, where she consulted with global brands, including Coca-Cola, Exxon Mobil, Sony, Charles Schwab and Bose to provide tangible, insights-based solutions for brands to reach their shoppers across the path to purchase.
Steward-Streng is a member of the Inmar Analytics team, and brings years of experience in social science and policy research to Inmar’s quantitative shopper research. A certified Project Management Professional, she has a strong background and extensive experience in sociology/demography, survey development and project management. As Inmar’s Shopper Insights Manager, Steward-Streng supports client management and leads survey development and analysis.
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Inmar is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with locations throughout the United States, Mexico and Canada.
For more information about Inmar’s products and services, please call 866.440.6917 or visit http://www.inmar.com.