Independence Blue Cross Selects Array Spectrum™ Private Health Insurance Exchange Technology

Share Article

Pennsylvania health insurance organization to offer private exchange for purchasing medical and specialty insurance products

News Image
The 100+ group product will benefit employers by ensuring more cost predictability and control, while equipping consumers with greater options for their health insurance.

Array Health, an independent provider of private insurance exchange technology, today announced that Independence Blue Cross (Independence), the leading health insurance organization in southeastern Pennsylvania, has selected the Array Spectrum™ Private Exchange solution for its online private health insurance exchange marketplace for employers with more than 100 employees. Using the software technology provided by Array Spectrum™, Independence will offer employer groups a comprehensive selection of products for their employees through a guided online shopping site.

Through the exchange — which supports employee shopping and enrollment — Independence will offer medical, dental, and vision plans for employers starting October 1, 2014, with coverage effective January 1, 2015. Employer groups with more than 100 employees, as well as brokers who work closely with employers in the Southeastern Pennsylvania region, will be invited by Independence to participate in the new exchange.

“As consumers’ needs continue to evolve in this new era of health care, Independence is committed to delivering an experience that reshapes how businesses and their employees think about health insurance,” said Brian Lobley, Independence’s senior vice president of Marketing and Consumer Business. “Our goal in selecting Array Health’s expertise with private exchanges is to provide employers with a comprehensive range of products and an easy-to-use shopping tool — both of which will enhance their employees’ experience when they make their health benefit decisions.”

Independence will use Array Spectrum™ to support end-to-end consumer engagement for the marketing, selling, enrollment, management, renewal, and administration of health benefits. The insurer will also feature the Array Spectrum™ Member Marketplace, which uses the patent-pending SmartFit™ decision support technology designed to increase customers’ confidence in their plan selection. The solution will integrate with Independence’s Provider Finder system to help users select a plan based on in-network doctors, physicians, hospitals, and other health care professionals.

“A branded online exchange will allow Independence Blue Cross to build tighter relationships with its employer groups and brand loyalty with the consumers of its products. This new strategic channel features a differentiated shopping, enrollment, and post-enrollment engagement experience that is tailored to their unique offering,” said Jonathan Rickert, CEO of Array Health. “The 100+ group product will benefit employers by ensuring more cost predictability and control, while equipping consumers with greater options for their health insurance.”

About Array Health
Array Health is a leading provider of private insurance exchange technology. Its cloud-based software platform enables health plans of any size to deliver their own branded online exchange—a strategic channel that helps them compete and thrive. It also provides employers a new way to control costs and gives members a better way to buy benefits. Array Health is a privately held company based in Seattle. To learn more, visit

About Independence Blue Cross
Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. With our affiliates, we serve more than 9 million people in 24 states and the District of Columbia, including 2.5 million in the region. For more than 75 years, we have been enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health insurance products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn moreabout how we’re changing the game, visit Connect with us on Facebook at and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.


Array Health
Michael Thomas
(206) 664-7834

Independence Blue Cross
Kathleen Conlon
(215) 241-4576

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Michael Thomas
+1 773-822-6182
Email >
Visit website