True Science Cosmetics, LLC Launches True Lipz™

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A breakthrough in lip color and deep hydration

“The creation of true lipz™ came about because we, like so many other women, were suffering from dry, dehydrated lips no matter what products we used," said Lisa Rabinovich, Co-Founder and Chief Marketing Officer.

True Science Cosmetics, LLC, announces the launch of true lipz™, a new hydrating lip gloss that true-ly pampers lips from the inside out with a breakthrough formula that will keep your lips satin-smooth all day.

“The creation of true lipz™ came about because we, like so many other women, were suffering from dry, dehydrated lips no matter what products we used. We wanted to create a lip product that not only looked great on, but could actually hydrate and moisturize throughout the day,” said Lisa Rabinovich, Co-Founder and Chief Marketing Officer of True Science Cosmetics. "We were intent on finding a formula that contained healing and moisturizing ingredients, and one which could also support high fashion colors. And today we are proud to introduce a product we know will change the way you think and feel about lip gloss.”    

The ultra-rich formula is packed with natural emollients that revitalize and nourish. The core ingredients, Lanolin & Dragon’s Blood, are known for nourishing, hydrating, conditioning and healing; leaving your lips soft and supple. The concentrated moisturizing benefits of our Lanolin, which is the purest grade available in the world, can last for up to two days. The Dragon’s Blood is just as unique as it sounds and comes from the bright red sap of a tree found in the Amazon rainforest. Locally it is known to have exceptional skin benefits. This amazing sappy resin acts like a liquid bandage and dries quickly to form a protective barrier on the lips. Dragon’s Blood also reduces free radical damage to the skin making it an ideal ingredient for true lipz™.

Castor seed oil, avocado oil, and jojoba seed oil, which have high levels of Vitamin E, complete the balanced formula. true lipz™ is free of parabens, petroleum, mineral oil and propylene glycol. The result is a distinctly sensuous feel that nurtures and protects, giving you that satin-smooth feel.

true lipz™ has two lines, Lustré (retail $24.95) and Flash (retail $18.95), both of which provide an unrivaled palette ranging from sheer neutrals and pouty pinks to high voltage reds and purples. Lustrè boasts 8 glistening, on trend and stay-true shades that glide on smoothly, depositing the ideal amount of saturated color and a rich, dewy sheen. The packaging is both sleek and functional including a side mirror and push-button LED light for convenient application, even in the dark. Flash available in 6 luscious colors, has side mirror and push-button multi-color flashing LED strobe light. Available exclusively at http://www.truelipz.com.

About True Science Cosmetics, LLC
True Science Cosmetics, LLC, is a women-owned enterprise based in San Diego, CA. Our mission is to develop and deliver products that are nourishing, healing, beneficial and beautiful. Our true lipz™ products are free of parabens, petroleum, mineral oil and propylene glycol. Never tested on animals, all true lipz™ products are made in the USA for unrivalled quality you can feel confident about.

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Jennifer Mitzkus
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