Three Brothers Bakery Honors High Holiday Traditions for 65th Year

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Houston Bakery Offers Sweets for the New Year and Break the Fast

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"It means so much to us that local Jewish families have been making our bakery a part of their High Holiday traditions for decades.” - Robert Jucker

Three Brothers Bakery has been the local go-to bakery for High Holiday items since it was established in Houston 65 years ago. This year, Rosh Hashanah falls on September 24th-26th, and Yom Kippur on October 3rd and 4th. Three Brothers Bakery will be offering its traditional products, such as raisin challah and honey cake, to celebrate a sweet new year, and a wide assortment of bagels, biales and rugelach for Break the Fast. As a bakery priding itself on family tradition, Three Brothers Bakery will also be holding a Facebook contest to send a High Holiday care package to a college student who is away from home during this time.

While many Jewish people celebrate the High Holidays with the Jewish tradition of apples and honey, Three Brothers Bakery has a slightly different solution. Its honey cake is a deliciously succulent pound cake made, completely from scratch, with real honey. The apple cake at Three Brothers Bakery makes an excellent addition to the table display, as it looks like a real apple. Covered in fondant and the size of an actual apple, its apple cake will please both the eyes and taste buds, and will certainly bring a sweet new year, as tradition suggests apples and honey do for Jews around the world.

Round raisin challahs are also customary items during the High Holidays, signaling the head, or start, of a sweet new year. Round challah is the bakery’s most popular item during the holidays, as no High Holiday feast is complete until a raisin challah is at the head of the table, although many choose to enjoy theirs without raisins, as well.

The Jucker family is reminded of their good fortune each year, remembering the Rosh Hashanah following Hurricane Ike, when the bakery was rendered inoperable, creating a challah shortage in Houston for the High Holidays. Co-owner, Janice Jucker, also received her breast cancer diagnosis at 7 a.m. on the eve of the holiday, which is the second busiest transaction day of the year for the bakery. This, together with the original three brothers' survival of the Holocaust, enables the Juckers to savor the sweetness of the New Year as five generations of true survivors.

Bagels, biales and rugelach are commonly eaten when breaking the fast of Yom Kippur, and Three Brothers Bakery has quite the assortment. From mini bagels to pumpernickel to jalapeno, Three Brothers Bakery is a one-stop shop for bagels.

“As a true local institution, we have been making traditional breads and treats for the Jewish community here in Houston since 1949,” says bakery co-owner and 5th generation baker, Bobby Jucker. “We love that we are able to help friends and family celebrate a sweet new year during Rosh Hashanah, and provide items to break the fast for Yom Kippur. It means so much to us that local Jewish families have been making our bakery a part of their High Holiday traditions for decades.”

It brings the bakery joy to know it can help Jewish families honor their holiday traditions. Through Sunday, the bakery will ask its fans and followers to comment on Facebook with where their child attends college, and the post with the most likes will receive a High Holidays care package to help their student honor these holy days while away from home.

For more information regarding Three Brothers Bakery, its High Holidays items or Facebook promotion, or any of its other sweet products, please contact Allison Huseman at 713-225-0880 or allison(at)integrateagency(dot)com.

About Three Brothers Bakery
The traditions of Three Brothers Bakery began in Chrzanow, Poland circa 1825, and were preserved despite the family’s concentration camp imprisonment during the Holocaust. Their miraculous liberation, and subsequent move to Houston, brought Eastern European scratch baking traditions to 4036 S. Braeswood Blvd, 12393 Kingsride Lane, and 4606 Washington Ave where the owners are now proud to call themselves “memory makers who just happen to be bakers.” Perfecting the process for almost 200 years, each day the fifth generation bakers produce mostly dairy-free breads and pastries, cookies, a full line of specialty dessert cakes and pies, as well as custom birthday, special occasion, wedding and groom’s cakes using only the highest quality ingredients.

The Three Brothers Bakery pecan pie was named “the best mail order pecan pie America has to offer” by Country Living magazine, bakery owner, Bobby Jucker competed in the popular ‘Food Network Challenge’ and has been seen on Food Network’s Outrageous Food. Three Brothers won “Best Mail-Order Pies 2012” from Bon Appetit, as well as Modern Baking’s “2013 Retail Bakery of the Year” and was part of The Knot’s “2010-2013 Best of Weddings” and “Hall of Fame” picks. Most recently, Three Brothers Bakery was named #11 in “America’s 50 Best Bakeries” by The Daily Meal, and was awarded the 2013 Jeffrey Butland Family-Owned Business of the Year by the Houston division of the U.S. Small Business Administration. Three Brothers Bakery is a certified Woman-Owned Business through the Women’s Business Enterprise National Council, and a State of Texas Historically Underutilized Business.

Follow Three Brothers Bakery on Facebook and Twitter for Houston area news, information and events.

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