Louisville Slugger Taps Onestop to Power Online Business

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Major League Baseball’s #1 bat manufacturer to update direct-to-consumer operations using Onestop’s fully customizable suite of services

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Onestop Internet, a leading full-spectrum e-commerce solution provider, today announced its partnership with Louisville Slugger, the leading manufacturer of baseball bats, mitts and batting gloves in the nation. Louisville Slugger has tasked Onestop to manage its back-end e-commerce system and execute a detailed multichannel marketing campaign. The new platform will launch complete with mobile optimization and omnichannel integration with Louisville Slugger’s existing wholesale retail presence.

“Louisville Slugger has been an iconic and beloved American brand for the past 130 years, and we share their passion in helping to evolve their legacy and more effectively reach the consumer through their online retail channels,” said John Tomich, CEO and Co-Founder of Onestop. “We’re honored that such an iconic brand has entrusted the reorganization of an integral part of their business to us, and we’re eager to apply our expertise in e-commerce operations to develop a completely customized solution for them.”

Louisville Slugger's decision to engage Onestop hinged on the service provider's ability to accelerate the brand's online business across three fronts: custom website functionalities, operational efficiencies, and intelligent marketing. The venerable sports brand's initial foray into digital sales helped it identify its online consumer's unique needs, ultimately leading to a glove and bat customization tool that drives 75% of the channel's current revenue. To amplify that initial success, Louisville Slugger sought a solution that would improve the technological offering, market it to a wider audience, and—crucially—help them scale their operations to meet the resulting demand. Onestop will help the brand identify and capitalize on current customer trends while providing a state-of-the-art e-commerce platform and streamlined backend operations.

“Louisville Slugger has been the number one name in diamond sports for 130 years, and it was very important for us to find an e-commerce partner that would channel an existing passion and respect for our brand into their work to make our online experience a seamless one for our customers,” said Kyle Schlegel, Vice President of Marketing at Louisville Slugger. “After reviewing a wide range of options, Onestop was the clear choice for who we trusted to bring the brand more directly to our consumers now and into the future.”

In addition to managing the technology platform, the core digital commerce services outsourced to Onestop include a full-scale warehousing and distribution infrastructure with a global capacity and a best-in-class customer service solution.

About Onestop Internet
Founded in 2004, Los Angeles-based Onestop Internet is a full-spectrum e-commerce partner backed by blue-chip investors Bessemer Ventures and Fung Capital USA (Li & Fung). Onestop provides customized end-to-end digital commerce solutions for retail brands on an entirely outsourced basis. The company’s suite of six integrated core services includes an omnichannel technology platform, performance marketing and business intelligence, brand-focused design, retail imaging and video, full-scale warehousing and fulfillment, and world-class customer care. For more information, visit http://www.onestop.com.

About Louisville Slugger
Louisville Slugger® is the Official Bat of Major League Baseball® and the #1 Bat in MLB®. It is synonymous with America’s pastime. Originating in 1884, Louisville Slugger bats have graced the hands of the greatest players in baseball, including stars of today. Known for helping create baseball history, Louisville Slugger continues to innovate and provide players the products and confidence they need to make new history every day.

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Alice DuBois
451 Marketing
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