Mashable Announces the Launch of its New iPhone App

Share Article

GameStop Signs on as Official Sponsor of the Mashable iPhone App Launch

Mashable, the leading media company for the Connected Generation and the voice of digital culture announced today the release of its new iOS app for iPhone. The app launch is sponsored by GameStop – a family of specialty retail brands that makes consumers favorite technologies affordable and simple.

Mashable reports on the digital revolution and how digital is empowering and inspiring people around the world, while keeping readers ahead of the pack through its proprietary Velocity platform that predicts what content will go viral next. With 54 percent of Mashable’s audience coming from mobile devices, the company is passionate about creating the best user experience for every device and screen while also giving its community the news they want to see, first.

With Mashable’s redesign it introduced a responsive and adaptive site, which allowed for a beautiful layout on any device, and incorporated Mashable’s priority technology, Velocity, into the homepage. Now, with the iPhone app design, readers are able to engage the Mashable content with the same look and feel that the Mashable community has come to love, while including push notifications from the Velocity platform – keeping them on the cutting edge of breaking news and digital culture.

“At Mashable we’re looking to make a user experience that is clean and accessible for both our audience and brand partners across all devices – from desktop to tablet to mobile and now on our iPhone app,” said Robyn Peterson, Chief Technology Officer of Mashable. “We’ve developed this app to capture of essence of the Mashable experience while fully utilizing our proprietary Velocity technology to keep our readers current in the quickly expanding and evolving world of 24/7 news and content creation.”

The launch of Mashable’s new app is sponsored by GameStop and will allow the retailer to display its collateral in a way that is seamlessly incorporated into the user experience and is true to the iOS platform. This app also allows readers to easily navigate from an article to the previously viewed page with its dynamically stitched interface.

“The popularity of Mashable as a go to source for news among a highly engaged mobile and social audience made for the perfect fit for GameStop as we continue to leverage multiple channels to reach our customers,” said Eric Oria, Sr. Director of Marketing and Strategy for GameStop. “We’re excited to be partnering with Mashable on their new iPhone app and look forward to the partnership as the site continues to grow.”

Mashable’s app is currently available for free in the iTunes App Store.

About Mashable:
Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 35 million unique visitors worldwide and 18 million social media followers are one of the most influential and engaged online communities. Founded in 2005, Mashable is headquartered in New York City with offices in San Francisco, Los Angeles and London.

About GameStop Corp.:
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is a global, multichannel video game, consumer electronics and wireless services retailer. GameStop operates more than 6,600 stores across 15 countries. The company’s consumer product network also includes http://www.gamestop.com; http://www.Kongregate.com, a leading browser-based game site; Game Informer® magazine, the world’s leading print and digital video game publication; and http://www.buymytronics.com, an online consumer electronics trade-in platform. In addition, our Technology Brands segment includes our Simply Mac, Spring Mobile and Cricket stores. Simply Mac, http://www.simplymac.com, operates 33 stores, selling the full line of Apple products, including laptops, tablets, smartphones and offering Apple certified warranty and repair services. Spring Mobile, http://springmobile.com, sells post-paid AT&T services and wireless products through its 238 AT&T branded stores. Cricket Wireless, http://www.cricketwireless.com, is a new AT&T brand offering pre-paid wireless services, devices and related accessories. We operate 48 Cricket stores in select markets throughout the United States.
General information about GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @http://www.twitter.com/GameStop and find GameStop on Facebook @http://www.facebook.com/GameStop.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Paul Cafiero
Mashable
+1 (518) 306-1239
Email >
Visit website