Ruby Ribbon Launches Its First Cause Collection To Support The Fight Against Breast Cancer

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Ruby Ribbon to partner with world-renowned City of Hope for its Be-CAUSE We Care campaign

Ruby Ribbon, a fashion company with products sold exclusively through technology-empowered Independent Stylists, announced today that it will team with its sales force to raise funds for breast cancer research and treatment. During the month of October, the sale of seven designated products – including versions of the company’s award-winning shapewear – will benefit City of Hope, a world leader in breast cancer research and treatment. Ruby Ribbon Stylists will sell the products via e-commerce, pop-up retail events conducted in living rooms, spas and offices, and also through online “virtual” cause sales events.

This is Ruby Ribbon’s first effort to team with its national network of Independent Stylists to raise funds for a cause. The focus on fighting against breast cancer was a natural choice for the company – 8% of the Independent Stylists who run Ruby Ribbon businesses have personally suffered from the disease; 90% report that a loved one has had breast cancer. “Breast cancer is a disease that profoundly impacts our lives and the lives of our customers,” said Anna Zornosa, CEO of Ruby Ribbon “We are a young company, but one that aspires to be a force of good in our communities.”

Ruby Ribbon has created a seven-item Be-CAUSE We Care collection, containing three pieces of shapewear, three lingerie sets, and a fashion accessory. The company will donate 10% of the sales of these items to City of Hope’s breast cancer research and treatment programs, and the Stylists are contributing a portion of their sales commissions in matching donations. The company’s goal is to raise at least $15,000 (for more information on the collection, visit: http://rubyribbon.com/cause).

City of Hope is a globally recognized cancer center, focused on rapidly transforming scientific discoveries into better treatments and better prevention strategies for cancer and other life-threatening diseases.

"The Breast Cancer Program focuses on the patient as a whole," said Joanne Mortimer, M.D., Director of City of Hope’s Women’s Cancers Program. "We combine the power of collaborative research, education and supportive care to treat both the physical and emotional changes that a breast cancer diagnosis can bring. Ruby Ribbon’s support strengthens our efforts to turn innovative laboratory breakthroughs into promising new therapies that can impact our patients today."

Ruby Ribbon also launched its new webcasting technology to its Stylist sales force today, giving customers another way to participate in the Be-CAUSE we care efforts. In addition to conducting in-person pop up sales events, the Stylists are also encouraged to invite past customers to these “virtual” online sales events that will take place throughout the month.

About Ruby Ribbon
Ruby Ribbon is a new social commerce company that sells fashionable clothing with a modern fit. It is supported by a nationwide network of independent personal Stylists. The collection includes fashion layers, shapewear, and Shaping Essentials constructed with its unique Intomi by Ruby Ribbon® technology. The company has created the category of Shaping Essentials – classic wardrobe staples such as t-shirts, leggings and skirts - that have shapewear built right in. Its shaping Cami won the “Great Values Award” by Woman’s Day readers. All Ruby Ribbon products are sold exclusively through in-home or in-office “pop up” events. Stylists use the latest in social media and technology to build their businesses and increase their sales footprint while drawing inspiration from Ruby Ribbon's core beliefs: entrepreneurship, friendship and camaraderie. Ruby Ribbon has raised $11.7m in financing from Trinity Ventures and Mohr Davidow Ventures. Founded in 2011, Ruby Ribbon is based in Burlingame, CA. The company has been featured in national and regional press, such as SELF, Wall Street Journal, Women’s Wear Daily, Woman’s Day, Silicon Valley Business Journal, and Crain’s New York.

Learn more about Ruby Ribbon
http://www.rubyribbon.com/join

About City of Hope
City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. For over 100 years, City of Hope has helped patients and their families manage and conquer challenging diseases through groundbreaking research and treatment protocols that advance care throughout the nation. City of Hope’s mission is to shorten the time from an initial research idea to new treatments to quickly bring cures to patients. They are ranked as one of "America's Best Hospitals" in cancer by U.S.News & World Report and their research is making a difference: numerous breakthrough cancer drugs including Herceptin, which is used to treat breast cancer, are based on technology pioneered by City of Hope and are saving lives worldwide. For more information, visit http://www.cityofhope.org or follow City of Hope on Facebook, twitter, YouTube, or Flickr.

Media Contact
Deborah Uri
347-903-1665
press@rubyribbon.com

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Deborah Uri
Ruby Ribbon
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