Firebrand Group and Social Media On Tap Merge to Offer the Ultimate Digital Branding Experience.

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What happens when you unite two top-notch companies with proven expertise in marketing, communications, and branding? Pure awesomeness!

The best part about this merger of two social media companies is that we met via social.

Great things are happening at Firebrand Group, a multi-disciplinary digital branding agency dedicated to taking their clients’ images to the next level through strategized branding and creative marketing. After recently acquiring Social Media on Tap, the company is now stronger than ever before.

“We are elated to have Social Media on Tap join our team,” said Jeremy Goldman, Firebrand Group Founder & CEO, and author of Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media. “Their background in the consumer package goods, hospitality, and entertainment industries expands our services to a number of verticals that we are extremely passionate about.”

Social Media on Tap, a New York City-based startup, specializes in influencer programs, creating authentic, captivating content for brands using social media influencers.

“The best part about this merger of two social media companies is that we met via social,” said Gabrielle Zigi, Social Media on Tap CEO. “After working on programs together for the past year, the merger was the next step. We have similar principles and guidelines—and nerdy humor. Being part of a team that includes Jeremy, a leader in the industry, is both humbling and inspiring.”

As part of the merger, Zigi will become a partner in Firebrand Group and will serve as Director, Digital Marketing. Firebrand Group will expand their services to include brand influencer programs, Twitter parties, video production, video animation, motion graphics, and customized responsive websites. Upcoming projects for Firebrand include releasing their first thought leadership Orange Paper analyzing best practices amongst mass retailers.

“Our top goals are to be at the forefront of the industry, creating unique, interesting, groundbreaking campaigns. Social media changes daily and we want to enable our clients to live on the bleeding edge,” stated Zigi. “Today everyone has a smartphone in their hand. People are sharing instantly, whether it be a review, a Facebook post, or a YouTube video. To achieve success you must be in the conversation and engaged in it, too. If you aren’t responding to people’s questions, complaints, and compliments on social media, you’re giving folks the cold shoulder.”

At Firebrand, a larger team is a stronger team. Everyone plays an integral role. “Nobody puts Baby in the corner,” said Geri Rosner, Firebrand Group’s Creative Director. “At Firebrand, there is no Baby.”

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Gabrielle Zigi

Jeremy Goldman
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