Historically, PPC advertising has required active management because it can be very profitable if done well, or very costly if done poorly
Tampa, Florida (PRWEB) September 17, 2014
SiteWit’s software as a service (SaaS) makes pay-per-click (PPC) advertising easier and more affordable and can be easily deployed by Arvixe customers thanks to SiteWit’s recent integration with the cPanel web-hosting control panel.
The SiteWit software automatically analyzes page content, site traffic and visitor behavior in real-time and then automates keyword selection, ad copywriting, ad creation, and dynamic keyword bidding. Machine learning algorithms ensure that ad performance on Google, Yahoo! and Bing rise over time. Continual keyword optimization maximizes budgets so that small and mid-size companies can realize improved returns and significant ROI without having to become AdWords experts.
“Historically, PPC advertising has required active management because it can be very profitable if done well, or very costly if done poorly,” said Arvixe CEO Arvand Sabetian. “SiteWit has invested a lot of money into making an easy-to-use system that basically does it all for you. It’s like putting your PPC ads on auto-pilot, albeit with a very, very smart pilot. With SiteWit, customers can make a lot of money, while saving hours and hours.”
“Arvixe is a leader in the web host world because it continues to put technology in the hands of its customers that makes their lives better and their businesses more profitable,” added SiteWit Vice President of Business Development Troy McCasland. “SiteWit fits this profile because it delivers a ‘save time-make more money’ value proposition. We’re looking forward to helping Arvixe customers grow and thrive.”
How SiteWit Works: Continual Ad Management and Optimization
SiteWit’s intelligent and automated search engine marketing software helps small and mid-size businesses use PPC advertising to find customers across Google, Yahoo! and Bing. SiteWit’s free page content analysis, traffic data and keyword selection technologies monitor site visitor engagement to generate real-time advertising recommendations. For a small monthly service fee, SiteWit translates recommendations into action, automatically creating ads, dynamically bidding on keywords and simultaneously optimizing ad performance across all ad networks.
Customers save dozens of hours weekly by entrusting their PPC activities to SiteWit and report decreases in keyword pricing of up to 40%. SiteWit pays ad networks directly for traffic (subject to the customer’s advertising budgets), then collects the total from each customer without a markup.
Founded in San Luis Obispo, CA, Arvixe is a privately held LLC that has been hosting thousands of websites since 2003. Arvixe serves customers throughout the world and is the host to many enterprise-level websites, as well as blogs, personal websites and small business websites. Arvixe’s performance and commitment to customer service has earned them prestigious awards from industry authorities like HostReview and Inc. as one of the fastest growing hosting companies in the world. For more information, visit: Arvixe.com.
SiteWit provides SaaS search engine marketing technology that increases the return-on-investment of pay-per-click advertising across Google, Yahoo! and Bing. SiteWit’s technology continually analyzes site content and traffic data for patterns that drive automated keyword selection and bidding, ad creation, and campaign optimization. Customers save time and report keyword price drops of 30-40%. SiteWit sells via direct sales and through a partner channel of web hosts, sitebuilders, and marketing agencies. For more information, visit SiteWit.com.