Doubling in Size, gyro Signs 21,312 SF Lease at 115 Broadway Through Savills Studley

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Global Creative Advertising Agency Relocates Downtown, Expands Office and Doubles in Size

gyro’s rapid growth required the company to seek out a new headquarters space on a larger single floor.

As Downtown leasing activity by media companies continues unabated, gyro, a prominent global business-to-business advertising agency, is relocating to Lower Manhattan and expanding its office space by nearly double its current size.

The firm has signed an 11-year lease that will make them the only tenant to occupy an entire floor at 115 Broadway, a landmarked 21 story office property located on the corner of Broadway and Cedar Street.
gyro’s current address is 31 West 27th Street and expects to relocate in the 4th quarter of 2014.
Savills Studley’s Executive Managing Director I. Keith Ellis represented gyro in the long-term transaction.

According to Mr. Ellis, a 20-year veteran of the commercial real estate industry who has represented media tenants such as Interpublic Group, FCB, Publicis Group, Clear Channel Communications, and Weber Shandwick, gyro’s rapid growth required the company to seek out a new headquarters space on a larger single floor.

“gyro required an open design and connectedness in a signature Manhattan office building,” he said, noting that their new space at 115 Broadway provides state-of-the-art infrastructure in a “beautifully restored” landmarked office building. “It’s an ideal mix of historic and modern. Continuing its global expansion, gyro’s new Manhattan lease comes on the heels of its recently-announced Chicago office re-location. The firm has signed a lease relocating and expanding its office space into another landmarked property, the Wrigley Building – an iconic skyscraper located directly across Michigan Avenue.” Additionally, the award-winning agency has expanded to larger locations in its London and Denver markets as well.

Founded in 1981, gyro specializes in advertising, brand strategy, digital, direct marketing, and public relations for business-to-business services. The independent firm represents brands such as FedEx, T-Mobile, John Deere, Time Warner Cable, Lincoln Financial Group, among others. The company operates 14 offices around the world and employs more than 600 professionals.

gyro New York President Keith Turco said, “On the heels of our 2014 global agency of the year win as well as a recent influx of new and iconic clients, gyro will double its size moving to a new location in the Wall Street area. The new space – currently undergoing a complete redesign - is part of a 1904 landmark building and will combine the legacy of its gothic architecture with the state of art of 22nd century technology and seamless connectivity. This offers our growing advertising agency a chance to keep embracing change and be a part of a growing and transforming part of Manhattan, while contributing to its resurgence.”

About Savills Studley

Savills Studley is the leading commercial real estate services firm specializing in tenant representation. Founded in 1954, the firm pioneered the conflict-free business model of representing only tenants in their commercial real estate transactions. Today, supported by high quality market research and in-depth analysis, Savills Studley provides strategic real estate solutions to organizations across all industries. The firm’s comprehensive commercial real estate platform includes brokerage, project management, capital markets, consulting and corporate services. With 25 offices in the U.S. and a heritage of innovation, Savills Studley is well known for tenacious client advocacy and exceptional service.

The firm is part of London-headquartered Savills plc, the premier global real estate service provider with over 27,000 professionals and over 600 locations around the world. Savills plc is listed on the London Stock Exchange (SVS.L).

For more information, please visit http://www.savills-studley.com and follow us on Twitter @SavillsStudley and LinkedIn.

About gyro

As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is the 2014 BMA Global B2B Agency of the Year and an Advertising Age Top 50 agency. gyro also serves as Global Marketing Advisor to Fortune. Our 600 creative minds in 14 offices work with top companies including BBC, Cars.com, DuPont, eBay, FedEx, HP, John Deere, SAP, Tate & Lyle, TD Ameritrade and USG. http://www.gyro.com

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Erin Holin
Savills Studley
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