Newly Launched DemoEasel Addresses Market Need with New Enterprise Application Demo Platform Used by Fortune 500 Customers

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DemoEasel, offers a simple and effective tool to create, script and distribute technical demos; enabling sales, channel partners and event teams to flawlessly execute the demo every time.

DemoEasel offered us a simple and scalable solution to create, script, and deliver effective technical demos.

DemoEasel, a Santa Clara based start-up, today announces the release of their latest software version and unveils their intentions to serve the enterprise with a platform that enables a simple way to create and distribute interactive technical demos. DemoEasel’s patent-pending UI abstraction technology allows product managers, tradeshow demo teams and sales enablement professionals to create a demo with a simple screen capture technique, write cues on how to give the demo within the experience, then package it up for broad distribution, enabling an effective software demo anywhere. Unlike current solutions on the market, this isn’t a voice-over video, or animated power point, and it won’t require high-end production services to look like a live demo. This solution enables better demo skills, through the teaching cues, and provides an interactive demo that appears to be live to prospective customers. The latest version, available today, enables this function to be delivered on any phone or tablet via HTML5 support. The most complex enterprise application can be demonstrated on a web interface or mobile device flawlessly every time. This use case will make taking real demos out into the field or on tradeshow floors even easier.

DemoEasel has been helping some of the technology industry’s largest companies simplify how they demonstrate their complex enterprise applications. DemoEasel has seen a 300% growth in customers year-over-year, and continues to be a privately-funded success. Today, Fortune 500 customers are using this solution to demo main stage executive presentations, as well as equipping their sales, system engineers, and partner teams to deliver a demo that is accurately pitched. “We needed a solution that enabled us to deliver basic functional demos to our channel partners. We call these simulated demos, demulations. We wanted to deliver the demulations to these teams early with minimal training, and with no additional software licensing required. Everything else we looked at was very complicated to record and create demos,” says Perceptive Software Readiness Manager Rob White. “After only a three minute conversation with DemoEasel, I was able to have a subject matter expert recording a concept. I feel like we now have a scalable solution to create, script, and deliver effective technical demos for our partners.”

“A product demonstration is the best way to help prospective customers understand the value of a product, but live demos of complex enterprise software are so resource-intensive and full of risk that sales teams often avoid them. That’s unfortunate, because the candid conversations that take place during demos are often your best chance to really understand the customer's needs and gain that valuable insight on how to win the deal,” said DemoEasel Founder Bruce Ward. "With my background in technical sales and marketing, I’ve seen many products try to improve the demo process by generating videos that can be passively presented to an audience. However, none give customer-facing professionals a reliable, interactive presentation platform to make it easy to show customers how products really work and to engage them in conversations that lead to sales. I developed the DemoEasel product so I could demo any time, any place with minimum prep and maximum effectiveness and now everyone else can, too.”

Prospects can download a free trial of DemoEasel from Pricing is subscription based and can scale to accommodate personal or enterprise-wide use.

About DemoEasel |

DemoEasel is revolutionizing the way enterprises enable their customer-facing teams by making it easy to present a great demo any time and every time. Today, customers expect to see demos sooner in the sales cycle, but complexity often limits demos only to technical teams with access to demo systems. DemoEasel equips product, sales enablement and demo professionals with a simple solution to create and present razor-sharp demos of even the most complex enterprise applications. By simplifying demo creation and presentation, in-field personnel like sales reps, system engineers, product specialists, and partners can deliver demos that show the best parts of technology products and why they should buy them.

DemoEasel was founded in 2012 by Bruce Ward and Ken Philipp. Bruce has more than 20 years of experience as a field system engineer and has presented technical demos at events of all sizes. Ken brings more than 25 years of direct sales experience to the company. With decades spent in customer-facing roles, both founders understand the pain and the opportunity to help companies enable their staff to deliver great technical demos.


Contact Information
Contact: Ken Philipp
Phone: 408.242.2770
Email: press(at)demoeasel(dot)com

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