CivicScience Announces Solution for Rapidly Identifying and Profiling Persuadable Consumers

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The DeepProfile™ solution uses innovative data science techniques to help marketers better understand persuadable new customers and those at risk of leaving.

The DeepProfile™ solution lets marketers quickly hone in on the unique psychographic traits and purchase drivers of persuadable new and at-risk consumers.

CivicScience, Inc., the provider of the intelligent polling and real-time consumer insights platform, the InsightStore™, today announced a solution for market research teams to rapidly identify the types of new consumers who are most likely to try or buy particular offerings. The solution can also be used to understand at-risk customers who can be persuaded to stay.

Using CivicScience’s DeepProfile™ for surfacing in-depth and wide-reaching consumer insights, the company utilizes a methodology that combines custom research and CivicScience’s syndicated database of over 27 million anonymous consumers to develop rich, detailed profiles of persuadable or at-risk consumer segments. The solution already has been used successfully by several Fortune 500 brand marketing clients, who have turned to it for help with micro-segmentation research, optimization of marketing and advertising campaign plans, and product innovation planning.

The DeepProfile™ Persuadables solution provides clients with demographic, geographic, behavioral, and psychographic insights on consumers identified as potentially persuadable, cutting through the big data of consumer research to find meaningful and often unexpected but highly valuable insights. Categories of the hundreds of question areas in a CivicScience DeepProfile™ Persuadables report include: social media use; TV viewing behaviors; price sensitivity; shopping behaviors; technology adoption; health and wellness; and more. The solution can automatically compare the Persuadables segment against the general consumer population, as well as against other desired segments, such as brand loyalists.

The solution is typically delivered in days or weeks, not months, providing a detailed executive-ready data presentation, accompanying visualizations, and easy-to-use data exports. Full subscription access to CivicScience’s real-time syndicated consumer data can also be purchased and accessed 24x7.

“Our DeepProfile™ solution can help clients gain deep yet fast research insights about segments that they perhaps don’t know as well as others, allowing them to hone in on persuadables’ unique psychographic traits and purchase drivers. Learning more about these persuadable consumers is an area that’s typically been more challenging to research, and one where our methodology has been proven to add value and actionable insights,” said Mike O’Toole, vice president of client delivery and platform for CivicScience.

An informational webinar on this solution will be presented on Wednesday, September 24 at 1:00 PM EDT. To register for the presentation, please visit:

CivicScience’s CEO and founder, John Dick, will also be presenting a breakout demo session about this solution at The Market Research Event (TMRE) conference, held October 20-22, 2014 at the Boca Raton Resort & Club, FL.

About CivicScience

CivicScience, Inc. provides the leading intelligent polling and real-time consumer insights platform, the InsightStore™. Its proprietary platform powers the world’s opinions and quickly gets that data to the decision makers who care. Every day, CivicScience polls ask millions of people questions related to thousands of topics, while its powerful data science and big data technology analyzes current consumer opinions, discovers trends as they start, and accurately predicts future behaviors and market outcomes. CivicScience polls run on hundreds of premier websites, in addition to its own public polling site at CivicScience’s InsightStore™ is used by leading enterprises in marketing research, advertising, media, financial services, and political polling.

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Jennifer Sikora
CivicScience, Inc.
+1 (412) 260-0789
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Jen Bannan
CivicScience, Inc.
(412) 580-3675
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