Sensis Chosen by NSHMBA to Lead Rebranding Initiative

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Services will include PR and social media support for the new brand.

We are proud to be selected to help NSHMBA achieve their goal of becoming the leading catalyst for Hispanic achievement by 2025

Cross-cultural advertising and digital agency Sensis announced today that it has been retained by the National Society of Hispanic MBAs (NSHMBA) to launch a comprehensive rebranding initiative that will include a new name, logo and identity to be rolled out by the end of Q1 2015. In addition, the contract includes social media and public relations support to help launch the organization’s new identity.

“We are proud to be selected to help NSHMBA achieve their goal of becoming the leading catalyst for Hispanic achievement by 2025,” said Jose Villa, president, Sensis. “This is a unique opportunity for us to showcase the diverse range of our services. From strategic planning, marketing strategy and creative execution to social media and public relations support, we are a one-stop agency for our clients’ needs.”

Manny Gonzalez, CEO of NSHMBA, added, “We are embarking on a new journey to empower Hispanic business professionals to achieve their full educational, economic and social potential, and are confident that we found the right team in Sensis to enhance the skills, experiences and relationships for our constituents.”

With 40 chapters and more than 30,000 members across the U.S., NSHMBA is recognized as the premiere Hispanic professional organization in the nation. The current rebranding initiative, which process will begin at the NSHMBA 26th Annual Conference & Career Expo, Sept. 25-27, at the Philadelphia Convention Center, is part of a broader plan to expand the organization’s reach to undergraduate, high school and entrepreneurial audiences, while continuing to support MBA professionals.

About Sensis
Sensis is a cross-cultural advertising agency with digital at its core. Founded in 1998, the agency got its start building websites and has since expanded into a full-service advertising agency. The agency’s unique integrated model – fueled by ethnic insights – combines a cross-cultural approach to the general market with core digital capabilities. Focused on performance and measurement, Sensis was built from the ground up to address the foundational changes taking place in the advertising world – the fundamental role of digital media, mainstreaming of multicultural markets, and the transformative impact of social technology. Agency clients include Union Bank, UCLA Extension, United Healthcare, the FDA, AARP, the U.S. Coast Guard Academy, the National Guard, Tadin Herb & Tea, the CDC and Southern California Public Radio. For more information, visit

About the NSHMBA
The National Society of Hispanic MBAs (NSHMBA) is the predominant Hispanic professional organization in the U.S., dedicated to building and advancing Hispanic leadership through graduate management education and professional development. Founded in 1988, NSHMBA has 40 chapters across the U.S. and Puerto Rico with nearly 30,000 members and a strong corporate sponsor base of Fortune 500 companies, visit

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Jen Stansfield
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