Haystak™ Digital Marketing’s Jason Wiley to Present SEO/SEM Session at Digital Dealer Conference

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Session attendees will walk away with actionable insights to improve their search engine ROI.

Haystak™ Digital Marketing, which provides digital marketing products and services for the automotive industry, today announced that its director of sales, Jason Wiley, will present an SEO/SEM session at the upcoming Digital Dealer Conference. Entitled, Why Common Sense Needs More Attention in Your SEM and SEO Strategy, Wiley’s session will address key issues and opportunities in the ever-evolving world of Internet search, including both organic (SEO) and paid search (SEM) strategies. The session will take place on Wednesday, September 24 from 9:30 a.m. to 10:20 a.m.

Wiley's session is targeted toward dealers with an intermediate level of SEO and SEM knowledge and experience. Topics will include an overview of the entire digital marketing landscape, both inside and outside the automotive retail industry. Session highlights will address search marketing best practices to gain market share and increase incremental business. In addition, optimum budget development strategy and key action items will be shared.            

“The power and necessity of a strong online search strategy cannot be underscored enough, as the playing field gets more competitive every day,” Wiley commented. “Dealers need to understand that both quantitative and qualitative measures should be considered in evaluating the success or failure of digital marketing initiatives, and attendees at my session will walk away with five actionable steps they can implement immediately to improve their search engine ROI.”

The 17th Digital Dealer Conference will be held September 23 through 25 at the Mirage Las Vegas Hotel and Casino. In addition to Wiley’s session, Haystak Digital Marketing will also offer free demos of all products and services at booth #107 in the conference exhibit hall.

About Haystak Digital Marketing
Haystak™ Digital Marketing is a leading provider of digital marketing services for the automotive industry, including integrated dealership websites, automotive search engine marketing (SEM) and pay per click (PPC) advertising, mobile SEM and PPC, retargeting, display, social advertising, call tracking and advanced reporting. The Haystak products and services are used by over a thousand dealerships across North America and Europe, including numerous publicly traded retailers and top dealership groups. A Google Adwords Premier SMB Partner and a Microsoft Advertising Authorized Reseller, the excellence of Haystak has also been recognized with the 2012 Automotive Website Award for the Top Rated Multi-Channel Marketing Platform and the Google Premier SMB Partner Award for the Highest Customer Satisfaction. Headquartered in Fort Myers, FL, Haystak is a brand of VinSolutions, Inc. which is wholly owned by Cox Automotive™. Cox Automotive also includes Manheim Auctions, AutoTrader.com®, Kelley Blue Book®, vAuto® and HomeNet® Automotive. Visit Haystak online at http://www.haystak.com.

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Amanda Tossberg
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