Our guide is designed to educate and empower businesses to be a positive force through the implementation of ethical strategies and actions.
Cambridge, MA (PRWEB) September 17, 2014
Cambridge digital marketing agency, Pepper Gang, has released the ultimate resource for businesses looking to maintain positive reputations, or rebound from negative ones. The guide is available for download through their website.
The guide “Your Easy Guide to Managing Your Brand’s Reputation,” outlines step-by-step how to manage the reputation of a business by sharing tips, techniques, inspiration, and statistics.
Readers will learn the importance of:
- Documenting company policies
- Monitoring online/offline presence
- Keeping all business interactions positive
- Putting customers first
- Training employees on customer service
- Unwavering honesty
“It is important for business owners to understand that even when unfortunate situations arise, their reputations don’t have to remain negative forever,” said Stefanie Daneau, Co-Founder of Pepper Gang. “Our guide is designed to educate and empower businesses to be a positive force through the implementation of ethical strategies and actions. We hope this guide is able to reveal the true passion we have for helping others.”
From the guide:
“85% said that bad online reviews impact purchases.”
“Failing to monitor your brand rep online is like allowing people to talk behind your back.”
“Excellent customer service is the proactive business owner’s best reputation management tool.”
“It is a common misconception that the best way to treat negative comments is to delete them.”
To download the guide, please visit the digital marketing resource center on their website: http://www.peppergang.com/brand-reputation-guide-page/.
About Pepper Gang:
Pepper Gang is a Cambridge based digital marketing agency. The company was born out of a desire to tell each brand’s story in a way that compels like-minded consumers to align with the brand. http://www.peppergang.com/