Zipari Adds Vertical Venture Partners As Investor

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Brooklyn Based Zipari to Expand Technology that Makes Health Insurance Easy to Understand, Buy and Use

Zipari - Cloud-based health insurance technology

Zipari, Inc. (zipari.com), a New York startup focused on building technology products to make the health insurance process easier for consumers, received funding from Vertical Venture Partners, a Silicon Valley based investment firm founded by VC veteran, David Schwab.

"We are now transitioning from a services company to a product company,” said Mark Nathan, CEO of Zipari. “The investment by Vertical Venture Partners allows us to expand the development of our technology platform and applications to support all customers in the health insurance market.”

Zipari believes a “relationship gap” exists between health insurance carriers and customers. Zipari aims to bridge this gap by equipping health insurance companies with the tools they need to maximize customer acquisition, retention and satisfaction.

“Zipari has been supported by customer revenue, yet their cloud-based technology is scalable to impact a much larger market and provide all health insurance carriers with a 360 degree view of their customers,” said Schwab.

Zipari is building out their product portfolio, with a focus on Customer Relationship Management software, including health insurance offerings on the Salesforce platform.

“Moving forward, Zipari is increasing our engineering capabilities, expanding our product roadmap, and developing new partnerships and distribution channels,” said Nathan.

ABOUT VERTICAL VENTURE PARTNERS
Vertical Venture Partners is a venture capital firm focused on investments in companies that target specific vertical markets. Some of the vertical markets of interest include Retail, Healthcare, Transportation, Insurance, Financial Services and Telecommunications. The firm invests in analytical applications, cloud applications and mobile applications as well as software infrastructure. Vertical Venture Partners will invest at any stage of a company's growth and can help companies accelerate their business. For more information, interested parties may contact VVP at info@verticalventurepartners.com.

ABOUT ZIPARI
Based in Brooklyn, New York, Zipari Inc. is a startup focused on building technology products designed to simplify and improve health insurance carrier’s interactions with their customers. Zipari CRM is a health insurance implementation of Salesforce that provides a 360-degree view of the customer. Zipari Content Management and Online Shopping makes online interactions with health insurance customers simple, elegant and tunable. For more information, please visit http://www.zipari.com, or contact pr@zipari.com.

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Janelle Taylor
Zipari, Inc.
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