"To best capture and engage diverse audiences, a converged media strategy that aligns these all together is a must." James Briggs, CEO Briabe Mobile
Los Angeles, CA (PRWEB) September 18, 2014
Briabe Mobile, an award-winning multicultural mobile marketing solutions company in the greater Los Angeles area, today announced the launch of ‘Latina Glam” a mobile-social platform targeting Latina women, designed to connect brands and influencers with consumers in the digital space.
‘Latina Glam,’ built upon Briabe’s proprietary Catalyst platform, is a mobile-social hub for bicultural Latinas with exclusive content that speaks to her passions: fashion, beauty, celebrity interviews, and more entertainment, surrounded by social conversations in one place on her favorite device-her mobile phone.
Briabe Mobile also announced that starting in early November Latina Glam will feature special videos, photo galleries and more about the hottest awards show, the 2014 Latin Grammys.
Latina Glam offers brands unique 100% SOV sponsorships that will highly engage bicultural Latinas. It allows advertisers direct access to Latina women, especially millennials, who will be attracted to the platform by the high quality and easily shareable content. Advertisers will have the ability to reach their target audience via display and social advertising, contesting, and other aspects of digital branding.
“At Briabe Mobile we know much more than that Latina’s over-index on their use of mobile. We also know they are 118% more likely to consume videos on mobile than Caucasians and 42% more likely to access social media,” said James Briggs, CEO of Briabe Mobile. “To best capture and engage diverse audiences, a converged media strategy that aligns these all together is a must and that is precisely what Latina Glam delivers.”
Briabe Mobile’s Catalyst technology ignites conversations by integrating popular content with social feeds from Facebook, Twitter, Instagram and Pinterest on the most popular device-mobile.
Source: Latina Power Shift Nielsen Report 2013
About Briabe Mobile
Briabe Mobile, located in Venice, CA the heart of Silicon Beach, is a mobile advertising solutions company that specializes in reaching multicultural audiences on the platform they use most ---their mobile devices. Briabe’s products include Catalyst, a mobile-social amplification platform, Social Network Analysis (SNA), a proprietary algorithm that engages influencers which leads to greater reach and engagement through social amplification, and America Next, a dedicated mobile ad network targeting Multicultural audiences.