Trident Niven improves efficiency and reduces communication traffic by 60% with Magenta's Echo platform

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Trident Niven, the London-based private hire company with a fleet of 100 unbranded executive vehicles for corporate customers, has moved its end-to-end operations to Echo, Magenta Technology’s private hire business management solution. Migration to the new system immediately resulted in operational benefits from Echo’s state-of-the-art automatic allocation, real-time vehicle tracking features and seamless communication with customers and drivers.

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Customer experience further improved as corporate accounts were enabled to use Echo’s web booking portal and mobile application.
In 2012, Trident Niven joined Transdev’s portfolio of businesses and became a sister company to greentomatocars who made the switch to Echo in April 2013 and have gained significant operational benefits from doing so. Trident Niven recognised the benefits and efficiencies of running the business off a single system while simultaneously maintaining corporate identity and financial independence, and migrated from its earlier solution of largely fragmented cross-integrated systems to Echo.

Thomas Gilder, Managing Director at Trident Niven, speaking on the move to the new platform, said “Magenta’s support and input made the transition from our previous solution a remarkably smooth and straightforward experience. Echo’s flexibility and ease of implementation became even more evident when we added our new Black Car Service business to it in May 2014. Thanks to the technology that currently drives the fleets of Transdev’s London trio of companies, both Trident Niven and Black Car Service can offer quicker response times coupled with a personal, customer-focused approach.”

“Compared to our previous system, communication traffic between our coordinators and drivers has reduced by 60% which has had a massive positive impact on our efficiency. The booking web portal and mobile apps have helped attract new customers from the marketplace. Highly configurable notifications and alerts helped us create and apply rules to match specific corporate account requirements. This customisation has set us apart from our competitors and is helping us increase corporate customer trust in our brand and service. On the operations side, the availability of detailed audit logs and vehicle tracking reports has made the business more transparent to us. This is important to Trident Niven as every edge we gain from past information helps us gain ground in an extremely competitive market.”

Under their previous system, Trident Niven found that nearly 13% of business was fielded off to other service providers which, more often than not, resulted in negligible margins or loss. Today, Trident Niven is experiencing the benefit of being able to re-direct spill over business and keep it within the Transdev group resulting in a tangible net gain. Significant business has also been generated from Transdev customers who now enjoy the choice of different service types, including the premium Black Car Service.

“Echo enables us to deliver a better level of service to corporate customers who have higher service expectations. Punctuality in service is the most critical factor in transportation-on-demand and having a system that does a lot of our “legwork” enables us to deliver an on-time service and focus on the delivery of a quality service,” added Thomas Gilder.

Matthew Borland, Sales Director at Magenta, said, “Magenta’s Echo platform enables companies to offer a customised service to the lucrative corporate market that meets the levels of service expectations. Echo’s driver-centric features are designed to attract drivers for its transparency in real-time business and earnings information. Echo is perfectly positioned to help customers replace older systems with our intelligent automatic allocation, real–time tracking and cross platform mobile technologies to better manage operations and business goals.”

Contact: sonam.lai(at)magenta-technology(dot)com

Office: +44 (0) 2074 947510
Mobile : +44(0) 7502271537

About Magenta
Since 1999, Magenta Technology have specialized in developing advanced technology solutions and real-time dynamic software scheduling solutions for the transportation, medical and field service industries. We enable our customers to make their businesses more profitable by doing more with less- lowering operational costs by up to 30% in some cases. Our solutions provide a competitive advantage by achieving significantly higher asset utilisation and delivering higher levels of customer service, and increasing margins while enabling customers to manage the complexities of an increasingly unpredictable world. Customers include Avis UK, Gist, Corporate Solutions, Coperforma and many others. Magenta Technology is a UK-based, privately held company, with over 100 employees worldwide and forms part of the Eurovestech (EVT) portfolio of companies.

About Echo
Magenta Technology has been involved in the development of taxi business and land transportation systems automation since 2006 and delivered the award winning Shamrock -- a first generation minicab solution -- to blue chip player Addison Lee in 2008. In 2009, Addison Lee won the “Business Innovation of the Year” award in recognition of the unique automatic allocation software, proprietary to Magenta, which provided real-time management to the company’s fleet. Echo, a next generation end-to-end enterprise solution for minicabs and private hire, now brings the same benefits to other private hire companies in a reasonable monthly-priced license model and is available for future-looking minicab and private hire companies globally.

Echo platform for Private hire

About Trident Niven
Acquired by Transdev plc in December 2012, Trident Niven is a London-based private hire company which uses chauffeured executive and 'green' saloon cars for corporate account work. They have a fleet of 100 cars, including a large proportion of hybrid vehicles which complements the corporate philosophy.

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Sonam Lal
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