Frontpoint Unveils New Brand and Streamlined Website

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Updated Look and Feel Showcases Home Security Company’s Dedication to Customer Service

Our new brand shows the world who we’ve always been: refreshing, vibrant and approachable.

Frontpoint today launches its new brand and streamlined website. The brand refresh better positions the home security company to compete in an increasingly crowded marketplace by highlighting its dedication to the customer experience and continues to raise the bar on what service really should be.

The brand is marked by a new logo and color scheme, a fully-integrated website that provides product and shopping information, and a robust customer service section with expanded resource center. These enhancements continue to deliver on Frontpoint’s mission to remove all of the hassle and complexity in home security shopping, as well as bring the world security that it can trust and feel good about.

“From the beginning, Frontpoint has been dedicated to offering the best customer service and experience in the industry,” said Co-Founder and CEO Chris Villar. “Our new brand shows the world who we’ve always been: refreshing, vibrant and approachable. It may look like a big change for us, but it’s actually more aligned with the type of experience we provide our customers every day.”

Through a “listen-first” approach and offering helpful guidance to find the right solution and empower customer control, Frontpoint is making a difference and has the highest customer satisfaction reviews within the industry to prove it.

“Buying home security can be difficult and technical, but we’ve always focused on simplifying the customer’s experience,” stated Vice President of Brand Kevin Bish. “We want our customers to feel good about choosing Frontpoint. This refresh combined with a more user-friendly online experience, puts the customer’s needs first, which has been a part of our business since its inception.”

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About Frontpoint

Founded in 2007 by a team of home security experts looking to create a better home security experience, Frontpoint brings clarity and reliability through trusted and customized solutions to meet each customer’s needs and deliver best-in-class customer service. It was the first home security company to offer a 100% wireless and cellular home alarm system and continues to be the top-rated home security company. Frontpoint has customers in all 50 states and Canadaand is one of the fastest-growing alarm companies in North America. For more information, please visit or call 855.296.3945.

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Jamie Botzer
FrontPoint Security
+1 (855) 296-3945 Ext: 9708
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since: 09/2009
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