Center for Hispanic Leadership VP, Marisa Salcines, to be Recognized as the Atlanta Falcons Hispanic Heritage Leadership Award Winner Presented by Verizon

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Latina Leader to Receive Award During September 18 NFL Atlanta Falcons Game

CHL Atlanta Chapter President

Marisa Salcines, CHL Vice President of Strategic Communications

I am honored to receive this award as it is a testament to the need to continue to show Hispanic professionals how to unlock their full potential by leveraging their cultural characteristics to advance their careers.

In honor of Hispanic Heritage Month, Marisa Salcines, Center for Hispanic Leadership (CHL) Vice President of Strategic Communications, has been selected to receive the 2014 Atlanta Falcons Hispanic Heritage Leadership Award. Salcines will be recognized at the Atlanta Falcons versus the Tampa Bay Buccaneers game on September 18 at the Georgia Dome in Atlanta.

“I am honored to receive this award as it is a testament to the need to continue to educate Hispanic professionals about how to unlock their full potentials by leveraging their cultural characteristics to advance their careers,” explains Salcines, who also leads the communications and healthcare divisions -- including the in-culture content platform -- for CHL's parent organization, the Glenn Llopis Group.

The NFL and the Hispanic Heritage Foundation created the NFL Hispanic Heritage Leadership Award to recognize the contributions of Hispanic leaders in each NFL Market. In addition to the recognition, the organization makes a charitable grant in the amount of $2000 to the 501 (C) (3) of the award winner's choice.

“We are pleased to recognize Marisa for her dedication to making a difference and improving the community,” says Kendyl Moss, Vice President of Community Relations for the Atlanta Falcons.

Over the past seven years, CHL has successfully helped thousands of Latino professionals to accelerate their advancement in the workplace by offering its flagship program, Discover Your Hispanic Leadership Impact and Influence, in cities across the country as well as its popular online video-based training platform, Hispanic Leadership Academy.

Since Hispanics will comprise 18 percent of the labor force by 2018, organizations, corporations, and universities will need to better prepare Hispanics with culturally-relevant education and training in order to increase the talent pipeline of Hispanic employees.

According to CHL research, across all industries, Hispanics are eager to embrace their cultural values as a means to awaken their full potential. Additionally, they are extremely interested in learning how to educate their non-Hispanic colleagues about the Hispanic culture and how it shapes the identity of Latinos. Through its cultural characteristics framework, CHL has proven successfully that when Hispanics fully leverage their cultural values, they ultimately become more successful because they enable the natural ways they think, act, and innovate to lead more effectively and authentically.

Additionally, CHL research indicates that companies can most profitably serve the Hispanic market segment through their own Hispanic leaders who understand the culturally nuances required to earn long-term, authentic relationships with the Hispanic consumer. “Hispanics are eager for brands and employers to empower their cultural relevancy,” adds Salcines, who selected the International Charter School of Atlanta and the Alzheimer's Association to receive the charitable grant from the NFL and the Hispanic Heritage Foundation. “Hispanics will give their loyalty to those employers that invest in a relationship that is authentic. The same holds true for Hispanic consumers when it comes to products and services.”

To interview Marisa Salcines, please contact Manuel Espinoza at Manuel(at)MelissaBrownPublicity(dot)com. For more information about CHL’s programs and upcoming workshops, please contact Annette Prieto at APrieto(at)centerforhispanicleadership(dot)com or at 949-387-2609.

About Center for Hispanic Leadership
CHL is a nationally recognized thought-leadership, human capital, and business strategy consulting firm whose product and service offerings for Fortune 500 and 1000 clients as well as entrepreneurs include leadership and talent development, cultural competency, career advancement, marketing to Hispanic consumers, business strategy and modeling, and workplace culture transformation.

CHL's extensive library of culturally-relevant content includes published books, ebooks, whitepapers, blogs, etc. that has been featured on hundreds of trade publications, online magazines and nationally syndicated television and radio shows. CHL clients represent best-in-class organizations across multiple industries. For more information, please visit

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