London, UK (PRWEB) September 18, 2014
The female fragrance category takes the dominant position in the French market for fragrances. Female and older consumers account for the largest chunk of the number of fragrance occasions in France on a yearly basis. Men as well as kids and babies are under-consuming fragrances, whilst women and older consumers are primarily over-consuming. The soaring number of female labour force coupled with rapidly increasing awareness of grooming routines amid men, will lead to the growth of demand for a range of fragrances (for a versatility of occasions) amid men and women in the years ahead.
Dior, Loewe, Disney, Chanel, Giorgio Armani, Elizabeth Arden, Escada, Givenchy, Guerlain, Lady Gaga, Gucci, Ikks, Calvin Klein, Paco Rabane, Jean Paul Gaultier, and Yves Saint Laurent are amid the most prominent players in the industry.
New research report “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Fragrances Market” drawn up by Canadean is now available at MarketPublishers.com.
Title: Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Fragrances Market
Published: September, 2014
Price: US$ 6,320.00
The report investigates consumer trends outlining the degree of influence exerted on consumption within the category. The research study identifies the various trends prevailing in the marketplace and demonstrates whether beliefs over what impacts consumption behaviour within the category are true. A detailed review of the key consumer demographic groups fuelling consumption within the national fragrances market is included; the figures provided identify whether these demographic groups over-consume in the category, which means they comprise a greater proportion of occasions than the proportion of society they generally represent. To give a worldwide context, the research report provides market volumes and values for 2008–2013 plus forecasts to 2018 for France as well as 9 other nations. The analysis of the extent of influence that the major consumer trends have on the сonsumption of fragrances, alongside a granular analysis of the extent that degree of influences differs between age group and gender can be found in the study. The report also reviews different substitutes to fragrances, besides presenting information on the performance of these alternatives in the marketplace.
Reasons to Buy:
- Get a more profound and accurate understanding of which products are likely to be the leading winners and losers in the forthcoming years.
- Get unrivalled access to the influence of economic downturn and recovery on the growth in France’s fragrances market.
- Have marketing and product strategies be better aligned with the prevailing trends in the marketplace to move ahead of your rivals.
More new market research reports by the publisher can be found at Canadean page.