Atticus Firey Named Chief Strategy Officer at Blue River Interactive Group

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Developers Of Mura CMS Implement Strategic Expansion Of Software Platform Into Web Experience Management And Marketing Automation Integration

Blue River Interactive Group, Inc. announced that Atticus Firey joined Blue River in a newly created position, as the Chief Strategy Office and member of Blue River’s executive team.

Firey will lead the strategic expansion of Blue River’s new Mura Marketing Platform, a commercially-licensed solution designed to enhance B2B customer engagement and lead nurturing by providing personalized, contextually informed web and mobile experiences. Mura Marketing Platform’s built-in segmentation and tracking tools, enhanced by integration with external marketing automation systems, enable businesses to more effectively reach and influence users in a seamless, cross-channel manner.

“We are very excited to have Atticus join our team,” said Malcolm O’Keeffe, CEO. “He has a fantastic track record of helping businesses in a wide variety of sectors achieve rapid growth, and he brings tremendous experience and insight to our team.”

“Mura Marketing Platform’s feature set, built on top of our Mura CMS foundation, provides businesses with the capability to manage robust content strategies, and deliver highly personalized experiences,” said Matt Levine, Chief Technology Officer. “Giving marketers the ability to align the intelligent lead nurturing of their marketing automation email channels with their web and mobile sites is long overdue.”

“I’m honored to join Blue River at this stage of such impressive technology developments, said Firey, “and I’m excited to help Blue River realize their outstanding growth potential.”

Blue River is a Software Development & Digital Marketing Solutions Company, providing technology (marketing infrastructure, content management & B2B personalization) and professional services to web developers and global enterprise clients. Blue River are the developers of Mura CMS, an open-source platform that enables organizations to complete serious web, mobile, extranet & intranet projects faster and easier.

Mura CMS ( is used worldwide by government, Fortune 500’s, non-profit and dot-coms, including notable clients such as: Intel, the U.S. Senate, Procter & Gamble, Adobe, NATO, Scientific American, Indian Health Services, CSX, Federal Reserve Bank of Cleveland, the Social Security Administration, Nationwide Insurance, the U.S. Marine Corps and the European Commission.

Blue River was founded in 2004, and is headquartered in Sacramento with offices in Portland and London.

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Malcolm O'Keeffe
Blue River Interactive Group
+1 (916) 608-8608 Ext: 101
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