New Kauffman Founders School Module Offers Startups Strategies for Maximizing Digital Marketing Efforts

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Internet entrepreneur Neil Patel shares insights on how founders can get the most from the vast digital marketing options available to them.

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“What makes me excited about marketing is that there’s always competition,” said Patel.

The ever-expanding list of digital tools available to businesses can be overwhelming to startup founders eager to market their companies. In the latest Kauffman Founders School videos to be released starting today, serial Internet entrepreneur Neil Patel offers practical tips to help startups develop a digital marketing strategy that drives business success.

Patel analyzes various digital marketing tactics that an entrepreneur can use to increase sales and build a customer base. Patel’s easily understandable yet sophisticated marketing advice will include tips on how to:

  • Focus on one marketing tactic at a time to balance efforts between building a product and introducing a well-planned strategy
  • Leverage search-engine optimization to strategically drive web traffic and increase visibility
  • Target marketing efforts to the startup’s specific audience
  • Use email marketing to make a personal connection with customers
  • Consider content marketing as a way to highlight an entrepreneur’s expertise and knowledge

“What makes me excited about marketing is that there’s always competition,” said Patel. “Because of that, you’re always learning more, doing new things. If you’re a creative person like me, you thrive on the challenge.”

As an extension of Anita Newton’s Founders School series on Entrepreneurial Marketing, today’s video is one of several upcoming videos featuring Patel that will cover a range of topics related to marketing. Entrepreneurs and those who support startups can sign up for updates on new Founders School content as it is released.

“Neil’s experience as an entrepreneur and marketer makes him a valuable source for entrepreneurs looking to get visibility in the marketplace and create a trusting relationship with customers,” said Newton.

The online education program released today is housed on the Kauffman Foundation’s Entrepreneurship.org web platform, which offers resources, educational information and tools for entrepreneurs. It can be accessed at http://www.KauffmanFoundersSchool.org or via Twitter at @KauffmanFS.

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About the Kauffman Foundation
The Ewing Marion Kauffman Foundation is a private, nonpartisan foundation that aims to foster economic independence by advancing educational achievement and entrepreneurial success. Founded by late entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo., and has approximately $2 billion in assets. For more information, visit http://www.kauffman.org, and follow the Foundation on http://www.twitter.com/kauffmanfdn and http://www.facebook.com/kauffmanfdn.

About Neil Patel
Neil Patel is the founder of marketing tools KISSmetrics and Crazy Egg. Patel’s first blog ProNet Advertising was named “Best Social Media Blog” by Search Engine Journal and ranked first in Technorati’s Top 100. Quick Sprout, Patel’s current blog, is widely cited by news outlets and brings in annual revenue of more than $1 million. He is a regular contributor to Entrepreneur Magazine, Inc. and Forbes.

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