Sales people forget 70 percent of what they learn in one week, and 90 percent of what they learn in one month. ConnectAndSell Coaching as a Service brings much needed Sales Coaching to the front lines, and in real time! Chad Burmeister, VP of Sales
Las Vegas, NV (PRWEB) September 18, 2014
Today, at Sales 2.0, in Las Vegas, NV, ConnectAndSell announced the launch of ConnectAndSell Coaching as a Service.
Why is Coaching as a Service important in the sales industry? Accoridng to CSO Insights, up to 75% of Sales Reps are "average" or "below average". And when companies attempt to train this 3/4 of the sales force, according to The Sales Council, "Sales people forget 70 percent of what they learn in one week, and 90 percent of what they learn in one month." ConnectAndSell Coaching as a Service brings much needed sales coaching to the front lines, in real time, between sales conversations.
What is Coaching as a Service? There are two components to ConnectAndSell Coaching as a Service. At the core is the use of ConnectAndSell to enable Sales Professionals to have a week of sales conversations in < 60 minutes.
1) ConnectAndSell captures the audio conversations between a sales person and a prospect and enables a Sales Manager (or a professional third party Sales Coach) to listen to the conversations, score them and provide feedback directly to the Sales Rep, or to their manager.
2) Based on these scores, and the outcomes of the conversations compared to the benchmark, real-time Sales Coaching is delivered directly through the application to the Sales Rep (based on their specific improvement areas identified). These short, highly impactful Sales Coaching as a Service video whiteboards are powered by companies like BLiTZMasters, Jill Konrath, The Bridge Group, Kurlan & Associates, Factor 8 Training, Costigan Training, and more.
The business value of Coaching as a Service? ConnectAndSell improved conversion from conversation to meeting by 300%, within one week of implementing Coaching as a Service. The downstream benefits of higher conversion rates mean bigger pipelines, fewer sales professionals are needed to do the work, and marketing spend on leads can go down. Other beta customers saw similar results between a 100% improvement and 250% improvemnet in conversions, simply by "getting inside the conversation" and providing sales coaching.
According to Chad Burmeister, "As the Director of FrontLine Fridays and Denver Chapter President for the American Association of Inside Sales Professionals, I couldn't just stand by and see so many sales people SUCK." Another AA-ISP veteran, Steve Richard, Co-Founder of VorsightBP said at AA-ISP Boston earlier this month, "I believe there is a real issue in inside sales right now, that has to be addressed".
Coaching as a Service is optional for existing ConnectAndSell customers and the basic version of Coaching as a Service comes with ConnectAndSell. This enables ConnectAndSell customers to record calls, score them, and provide coaching to the Sales Reps. Remote Coaching as a Service scored by professional Sales Coaches like Kurlan & Associates, is priced separately, and can often be tested by the client prior to making an investment.
ConnectAndSell has helped sales representatives at nearly 1000 companies – including hundreds of technology startups and several Fortune 500 companies – have more live B2B conversations in 90 minutes than they would otherwise achieve in an entire week. ConnectAndSells Advanced Sales Acceleration Technology enables rapid, time-compressed sales growth without adding headcount. ConnectAndSell de-risks your business against failures by enabling companies to grow revenues faster than they can add sales professionals. The newest capability offered by ConnectAndSell is Virtual Sales Force, where companies can outsource Lead Generation efforts at a cost up to 2/3rds lower than the alternatives.