GamePop enters Japan with Sumitomo Corporation

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Sumitomo Corporation partners with BlueStacks, the makers of GamePop Android-based Microconsole and Gaming-on-TV Service.


GamePop joins forces with Sumitomo

GamePop is tailor-made for Japan

GamePop, the #1 gaming service for TV, announced their entry into the Japan market at the Tokyo Game Show 2014 in partnership with industry leaders for cable TV and mobile services. BlueStacks and Presidio Ventures earlier announced the latter’s investment in BlueStacks in connection with the GamePop service. Based in Silicon Valley California, Presidio Ventures is the investment arm of Sumitomo Corporation. Sumitomo Corporation, a major shareholder in J:COM, are adding gaming services to their massive portfolio of cable TV and media services. Sumitomo Corp. are also rapidly spreading their presence in the cable TV business and media services across Asia-Pacific through strategic investments.

“GamePop has very unique technology for mobile games to run smoothly on TV,” according to Yusuke Ujimoto, General Manager of Cable TV Department at Sumitomo Corporation. “The depth and breadth of GamePop’s localized content catalog makes this a very compelling offering for consumers across Asia. Taking the lead to help BlueStacks expand and bring GamePop to Japan and Asia-Pacific markets was an easy choice for us.”

GamePop first launched in the US in 2013 as a white-label solution for cable companies and TV manufacturers to bring mobile gaming to TV. Since then, GREE, Ubisoft, Warner Brothers and hundreds of other gaming companies have signed on to the platform. Other investors in the company include Samsung Ventures, Andreessen-Horowitz, Qualcomm, Intel, AMD, Redpoint, Ignition Partners, Radar Partners and others.

“GamePop is tailor-made for Japan,” said BlueStacks CEO, Rosen Sharma. “We bring the 3 key pieces that complete the gaming experience. The first is great software, the second is local content and the third is broad reach through a multi-device strategy. We can’t wait to unlock our distribution through Sumitomo Corp.”

“Japanese consumers are already very familiar with gaming subscription services on their smartphones. GamePop builds on this familiar concept and gives consumers what they have always wanted – their favorite mobile content, games and apps on larger screens,” said Apu Kumar who heads up the GamePop business at BlueStacks. “The partnership with Sumitomo Corp. puts GamePop in the #1 spot for games on TV in Japan.”

BlueStacks also announced that they have nominated Tokyo Electron Device (TED) to be their official representative and technology partner for GamePop in Japan.

About BlueStacks

BlueStacks was founded in 2009 to bring the energy and creativity of the mobile app world to every type of device. The BlueStacks Network now reaches over 100 million users through direct downloads and mobile and PC integrations with Lenovo, Asus, Intel, AMD, MSI and the Fonelink service. BlueStacks is funded with 24M from Radar Partners, Ignition Partners, Redpoint, Intel, Andreessen-Horowitz, Presidio Ventures, Samsung Ventures and Qualcomm. Join their more than 1.2 million Facebook fans at, or on Twitter at @BlueStacksinc

About Sumitomo Corporation

Founded in 1919, Sumitomo Corporation is one of the world's leading traders of goods and services. Sumitomo engages in multifaceted business activities through its global network of companies in various industries and by making the most of its Integrated Corporate Strength. These business activities include sales of a variety of products and services within Japan, import and export, trilateral trade, and domestic and international business investment. As an integrated business enterprise, the firm has emerged as a major organizer of multinational projects, an expediter of ideas, an important international investor and financier, and a powerful force for distribution of products and global communications through a network of companies with offices worldwide. For more information, visit


Apu Kumar

SVP & General Manager

GamePop & BlueStacks

Email: apu(at)gamepop(dot)com

Tokyo Game Show, GamePop Booth #20,22,24

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