East Midlands Artist and Illustrator Cherie Zamazing breathes life into BioKidz, the specialist website for stem cell children

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BioEden, the specialist stem cell bank, selected East Midlands-based illustrator to animate their new children's website and book about the adventures of the Super Tooth Fairy and the work of their stem cell laboratories.

Cherie Zamazing, the East Midlands based artist helping to breathe life into BioKidz

This week BioEden the specialist tooth stem cell bank launched BioKidz, an educational but fun tool for children aged between 4 and 9 years.

The characters created by Sue Wilkinson of BioEden have been brought to life by artist-illustrator Cherie Zamazing. BioEden interviewed several artists before finding Cherie who seemed to have a sixth sense in what BioEden were looking for and worked closely with the stem cell bank over a number of weeks. By another amazing coincidence, the author and illustrator discovered they lived on the same street.

The specialist bank harvests and stores the stem cells from children's baby teeth, after they have fallen out naturally. The process, unlike other forms of stem cell harvesting is non-invasive, and is accessible at a low cost. Parents can enrol their children to BioKidz from birth onwards, right up until the tooth wobbles and is ready to fall out from as little as £5 per month.

To view the BioKidz site and illustrated book, go to uk.bioeden.com

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