SensitiviTees Allergy Awareness T-shirt Line is a Featured Product in Fall Edition of Allergic Living Magazine

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Food Allergy and Gluten-Free Awareness Apparel is Spotlighted in Publication’s “Allergy Shots” Section; Messages Help Schools and Others be More Aware of Childrens’ Dietary Concerns and Needs

SensitiviTees (http://www.sensitivitees.com), “The sharing caring clothing company,” is a complete line of t-shirts for children and adults that alert others to the wearer’s food allergies or gluten-free diet. Readers of Allergic Living magazine are now aware of the line with its inclusion in the publication’s “Allergy Shots-Get in Gear” section in the fall 2014 issue, which came out in early September.

The brand caught the attention of the magazine’s editor, Alisa Fleming, and the fall issue provided a timely spotlight as children with celiac disease or common food allergies head back to school, out of the careful watch of parents and caregivers. The SensitiviTees graphics tell others about the wearer’s food allergy or need to avoid gluten; designs include milk and dairy allergies, nut and peanut allergies, fish allergy, wheat allergy, and gluten-free designs.

SensitiviTees was founded in 2010 by Stacy Tankel in response to her son’s food allergies and his diagnosis of celiac disease at a young age. “I was concerned as he entered school that teachers and other parents would not be aware of our son’s restrictions and the need to keep certain foods out of reach. Because I wanted them to be child-friendly, the shirts are designed so that everyone can be sensitive to the wearer’s needs in a fun way,” said Tankel.

The SensitiviTees brand has drawn the attention of food allergy and celiac sufferers nationwide through its blog (http://sensitivitees.blogspot.com/) and website which provide helpful information and resources for those communities. Last spring the company formed a strategic partnership with Brothers-All-Natural snacks, which caters to individuals with various food allergies and sensitivities, including those who maintain a gluten-free diet. In honor of Celiac Awareness Month in May, SensitiviTees participated in an online contest sponsored by the snack company; it is now participating in the Brothers-All-Natural Allergy-Friendly Mega Giveaway which will run through September 30, 2014. Details are available at http://bit.ly/1qUDCX9.

For more information about SensitiviTees or to become a reseller, visit http://www.SensitiviTees.com.

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Caryn Starr-Gates

Stacy Tankel
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