Steve Aoki & Scion Team Up For Interactive Video Series - "Scion x Aoki Driven"

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Global electronic music icon Steve Aoki teams up with innovative car manufacturer Scion to promote the new and improved FR –S 1.0 model and launches an interactive video series allowing viewers to unlock their own experience, “Scion x Aoki Driven.”

Since its inception just over 10 years ago, Scion has fast become renowned as one of the most exciting and imaginative car brands around, so it should come as no surprise that they have enlisted one of the most influential artists in dance music today – Steve Aoki – to take fans on their very own, tailor made video-venture.

With this YouTube video series, viewers will find themselves instantly immersed in Aoki’s day giving them a taste of his exhilarating life. Starting from the very moment he wakes up, the viewer will help Steve choose between an FR-S RS 1.0 or the Steve Aoki FR-S project car to commence the ride. They will then be given two options, each taking the viewer on a different journey. Whether it’s skateboarding with Riley Hawk, a behind the scenes look at a Steve Aoki music video shoot or his recording studio, drifting in the FR-S RS 1.0 with Ryan Tuerck, an interview with recording artist Borgore, a surprise visit to the Scratch Academy amongst others – sadly no cake throwing here – there’s a whole host of exclusive content to be discovered!

Appealing to car enthusiasts and dance music fanatics alike, ‘Scion x Aoki Driven’ is a cutting-edge and original way to engage fans and spread the word about his upcoming releases, as well as giving them the opportunity to discover some of the most exciting cars on the road today. Make sure to take a drive with Aoki yourself and see what it’s like to spend a day in the life of the Dim Mak head honcho.

Committed to bringing their customers stylish and affordable cars that will fit their lifestyle and allow each individual to express their personality through a variety of customized accessories and unique body styles, Scion has revolutionized an otherwise boring market. Dedicated to supporting emerging talent in the arts, music and fellow auto enthusiasts, in the space of just ten years they have worked with a staggering 1700 artists from all backgrounds ranging from record releases to art gallery events, each one driven by one common goal; to follow their passion.

A true ambassador and perfect fit for the alternative, distinctive and fun-fueled nature of the Scion brand, stay tuned for more news on this massive collaboration coming soon.

About Steve Aoki
Steve Aoki is a Grammy-nominated international producer/DJ, electronic dance music entrepreneur, and founder of the trendsetting record label, events/lifestyle company, and apparel line Dim Mak. Since launching in 1996, Dim Mak has broken bands such as Bloc Party, The Bloody Beetroots, Klaxons, and The Gossip through deftly marketed single and full-length releases and now has nearly 500 releases to date. As a solo artist, Aoki has become a force of nature averaging over 250 tour dates per year. Currently, Aoki is working on his second artist album 'Neon Future', scheduled for release in 2014 via Ultra Music/Dim Mak, having recently wrapped up his groundbreaking Aokify North American Tour which featured Borgore, Waka Flocka Flame, and Pharrell Williams. His most recent releases include: 'Bring You To Life (Transcend)' with house producer Rune RK and vocalist RAS, the massive Linkin Park collaboration 'A Light That Never Comes', 'Can't Stop The Swag' his first foray into hardstyle with label mate Coone and of course, 'Boneless', his global chart topping collaboration with Chris Lake and Tujamo.

About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit

Nancy Hubbell

Geoff Sawyer
949.660.7972 x 18

For all “Scion x Aoki Driven” publicity enquiries, please contact:
polly(at)getinpr(dot)com | ewa(at)getinpr(dot)com

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Polly Dunseath
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