It's not only the complex algorithms that accommodate the real-time auctions; our dedicated Account Management team works around the clock to fine-tune the setup of each individual publisher.
Varna, Bulgaria (PRWEB) September 19, 2014
After a highly successful closed beta, RTB platform PubGalaxy reached a couple of major milestones after just six months on the market. The newly established company has gained the trust of over 100 premium publishing partners and manages their programmatic ad sales, surpassing 10 billion impressions per month.
The concept of PubGalaxy was conceived just last November and is actually quite simple – provide publishers with as much demand for their online inventory as possible, and create an auction around it. What differentiates the company from other yield optimization solutions and SSPs, though, are its roots and what the team there likes to call “human touch.”
A couple of mobile tech publishing veterans took on the challenge, gathered a team and built the system backbone in just over a month. They offered the platform for a test drive to a number of selected properties in different publishing verticals, and from there on, it's been one truly successful journey.
"It's not only the complex algorithms that accommodate the real-time auctions; our dedicated Account Management team works around the clock to fine-tune the setup of each individual publisher. This approach has led us from zero, to managing over 10 billion impressions in less than nine months. Our success would not have been possible without our partners' direct referrals and recommendations," says Ivan Ivanov, Director Publisher Relations. "This is the best advertisement you can possibly get," he adds.
Currently, the company is focused not so much on rapid growth, but on building better monetizing strategies by vertical and for each individual publisher. Over twenty account managers and AdOps specialists are taking care of PubGalaxy's current publishing partners, and the team plans to maintain this ratio in order to provide a strongly personalized approach for each one of its partners.
PubGalaxy is a platform for premium website owners/publishers, which specializes in website ad space monetization. Our mission is to deliver sustainable increase in revenues earned from display ad inventory, leveraging the capabilities of the entire RTB ecosystem and traditional demand.
Founded: November 2013
Major milestones: Over 100 publishers and 10+ billion managed monthly impressions in 6 months after the official launch.
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