SuperBreak Launches New Integrated Campaign Featuring First Ever TV Advertisement

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Superbreak, The Short Break Specialist Has Launched A New Integrated Campaign Which Will Feature The First Ever TV Advertisement For The Brand

We’re really excited to be breaking new ground for SuperBreak by appearing on TV for the first time

SuperBreak, the short breaks tour operator has launched an integrated test campaign in Yorkshire and the North East which will see the brand using TV advertisement for the first time. The advert, comprising of a 30 second animation voiced by TV star Caroline Quentin, promotes the campaign slogan, ‘You choose the break, we add the Super’ - a message that reinforces the brand’s recently revamped identity.

Following the brand’s re-launch in April this year, this new campaign looks at increasing brand awareness among consumers and driving sales in their key areas of London, dinner deals, theatre breaks and European destinations.

The integrated campaign also features outdoor advertising, door drops, direct mail, digital display advertising and a social media competition. Should the campaign prove successful, the company has ambitions to roll it out as a national campaign.

Head of Marketing at SuperBreak, Jacquie Fisher commented:
“As a follow up to our new brand look and feel we wanted to make more people aware of our offer and what we can add to their short break experience, whether that’s a free attraction ticket, the fantastic levels of service we offer or just providing really great value deals. We’re really excited to be breaking new ground for SuperBreak by appearing on TV for the first time and hope the campaign will be a big success.”

The campaign will run from September 12th, with the TV advert appearing on ITV channels until November 2014.

About SuperBreak:
With more than five million people visiting each year, millions of couples, single travellers, families and friends rely on SuperBreak to book their short break. With 5000 plus hotel partners in both UK and overseas destinations, and great availability and rates for theatre breaks, attraction tickets, events at the O2 arena and flight inclusive breaks, SuperBreak can offer an outstanding depth and breadth of UK and overseas short breaks.

With 30 years of travel experience, SuperBreak has a reputation for providing excellent quality and customer service. Both ATOL and ABTA bonded for peace of mind, SuperBreak is a reliable brand trusted by travel agents and customers.

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Khalid Amin
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