Deal Finder Releases Updated Automated Customer Lifecycle Marketing System

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Updates Made to Deal Finder's WatchDog Marketing Systems

Deal Finder, the Business Development Center (BDC) feature of customer relationship management (CRM) system CAR-Research XRM, has always prided itself as being a "Total Lifestyle Management Solution." Integrating all day-to-day activities of the average dealership—which include customer service, sales, services, financing, and technical support—the program has won great acclaim within the past two decades. Recently the Houston-based company, which bears the name of its CRM software—announced the debut of its Automated Customer Life Cycle Marketing System, making the use and accessibility of Deal Finder more refined than ever.

One of the features of this new system is the Internet WatchDog, which consists of a call center. Most people start the vehicle purchasing process from the Internet, so it would make sense to pay special attention to online inquiries. BDC reps can respond in a timely manner with emails and phone calls and set up appointments for customers to show up at the dealership and meet with sales associates. The Vehicle Exchange feature works well with Internet WatchDog in that BDC reps notify customers of the latest deals or specials with newsletters, use its automated email scripts and templates to follow up with missed appointments or no-shows, or even send thank-you notes.

With Showroom WatchDog, CAR-Research XRM guarantees will increase showroom sales by 18 percent. Guided by "voice of the customer" feedback from the Certified Automotive Market Research Center, dealers can get a complete picture of customers' dealership experience, particularly their objections to purchasing. Sales associates and managers can then pinpoint and work on issues that prevent them from selling more cars.

The features of Internet WatchDog are not only meant to drive more business into the dealership, but also to foster a culture of customer loyalty and satisfaction. Ultimately, a favorable reception can generate repeat business or referrals.

About Deal Finder:
Deal Finder is the Business Development Center arm of CAR-Research XRM, a developer and supplier of CRM software for dealerships. Adhering to the slogan "Built by Car People for Car People," CAR-Research XRM is notable for the "eXtended Relationship Management" (XRM) concept by expanding the number and functionality of tools available in traditional CRM systems. Since its founding in 1995, the company has been crowned the "Top Rated CRM" in the United States four years in a row by automotive marketing social network DrivingSales. CAR-Research XRM is headquartered at 5005 W. 34th Street, Suite 200, Houston, Texas 77092. The company can be contacted by calling 1-800-376-5918, or sending an email to sales@car-research.com. Dealer Finder's website is http://www.dealfinderlive.com, while that of its parent company is http://www.carxrm.com.

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Katy Umaña