Colorado Cannabis Dispensary Creates a Unique In-Store Sales System, That Leaves the Old-School Retail Approach in the Dust
DENVER (PRWEB) September 22, 2014 -- Colorado's grand experiment with legal recreational marijuana for adults continues to draw international attention, while piling up unprecedented revenue for the state.
According to the Denver Post, about $90 million worth of recreational cannabis was sold in Colorado dispensaries during the first five months of 2014, the first year of such sales.
But the success of these retail shops has also created some issues, when it comes to handling the thousands of consumers now seeking out cannabis dispensaries in the Centennial State.
Traditional retail models – where the customer comes in, looks at products and then makes their purchase at the check-out counter -- don't appear to work well for a lot of dispensaries. That disconnect is especially true when you consider that a high percentage of cannabis customers are from out-of-state, and often with minimal knowledge of the products on display.
Ryan Fox, who owns one of Colorado's top recreational dispensaries, The Grass Station in Denver, compares the waiting times in old-school style dispensaries to what consumers often endure at a fast-food restaurant.
“You walk in, you see your extracts, you walk a little bit further and then you see your edibles, then you walk a little bit further and you see your cannabis, then you eventually get to choose your items,” he notes grimly. “And then there's just two checkout stations.”
But The Grass Station has come up with a unique retail model for cannabis sales, that are keeping store revenues high while ensuring a good customer experience during their visit.
Unlike other dispensaries, The Grass Station features eight separate point of sale positions – each displaying all of the the dispensary's products and each manned by a trained bud-tender, who is ready to accommodate both novice and veteran consumers.
“We've gone the distance in training all of our sales people to immediately ask where the person is from; and explain to them, if they are from out-of-state, about how much cannabis they can buy,” said Fox.
“We also lay out how everything works, how to consume flower, how to consume extract – as well as making sure they have everything they need before they leave, including easily-forgotten but important items like a pipe.”
Fox is also CEO of Kindman cannabis, the first pre-packaged marijuana brand – another innovation that has helped both his consumers and his bottom line.
“When you make that product pre-packaged, and you have eight people that are able to ring customers out simultaneously,” he said, “you just have a lot more substantial volume that can be processed, compared to any other store.”
And The Grass Station's unique retail approach has paid off – by establishing a store that is capable of seeing 100 consumers each hour, while maintaining a high customer satisfaction level that keeps people coming back for more.
ABOUT THE GRASS STATION
Denver's premier recreational dispensary first opened its doors in 2009, and over the years has maintained its widespread reputation as the source for top-quality cannabis, served up in a friendly and welcoming atmosphere. Customers expect and get friendly and knowledgeable service from The Grass Station's staff. Its quality-tested products not only conform to state and local regulations but are kept to the highest possible standards of purity and potency.
For more information, visit: http://www.grassstationco.com/
ABOUT KINDMAN
Established in 2009, Kindman provides customers with an unmatched cannabis product – grown in Colorado state-regulated facilties at indoor locations, using a customized process that combines food-grade nutrients and a unique soil mix that brings out the plant's best features. Close attention is paid to product cleanliness, quality, curing and processing.
Since the January 1, 2014 start of legalized sales of recreational cannabis to adults in Colorado, Kindman has provided high-quality marijuana flowers to tens of thousands of customers from over 100 countries.
For more information, visit: http://www.mykindman.com/
Tags: Marijuana, cannabis, dispensary, Colorado, marketing, packaging, branding, advertising, retail sales, bud-tender, efficiency
Bruce Kennedy, Life Marketing, +1 (404) 259-1231, [email protected]
Share this article