While the act of starting a business may be an art form, iterating on products and marketing campaigns can be made into a science if businesses have access to data that illustrates how they are performing.
New York NY (PRWEB) September 19, 2014
Indicative, the next generation of web and mobile analytics for businesses, launched today out of private beta. Indicative is the newest venture from the former founders of Xtify (acquired by IBM) and meetMoi (acquired by Match.com), and intends to change the data analytics space through its intuitive, easy to use and powerful cloud-based platform. Its tools are designed to turn non-technical users into data scientists by giving them sophisticated capacity to visualize and analyze their quantitative metrics, thus enabling them to make data informed product and marketing decisions with zero learning curve.
“While the act of starting a business may be an art form, iterating on products and marketing campaigns can be made into a science if businesses have access to data that illustrates how they are performing,” said Jeremy Levy, CEO and co-founder. “Indicative captures that data, synthesizes it, and then presents it to users through tools that make it easy to interpret and optimize their businesses in real-time.”
“In the course of building our businesses we are always looking for solutions that can help other businesses based on needs we find are unmet by existing solutions in market,” said Andrew Weinreich, chairman and co-founder. "Indicative grew out of the challenges we faced at meetMoi as a direct marketing business without the right tools to measure the lifetime value of our users and return on investment for our marketing spend.”
Indicative is designed to help businesses answer and visualize all questions they may have about their customer’s activities, using tools including segmentations, funnel visualizations and cohort analysis. These powerful tools enable decision makers across marketing, product, and operations to find insights that improve their customer acquisition, conversion and retention.
With the amount of information generated from customer interactions increasing exponentially, all businesses will soon need a solution to help them collect, manage and analyze data. The options in market today are inadequate to face these challenges, with either complex integration and prohibitive costs, or lack of flexibility and power to quickly generate actionable intelligence. Over the next year, Indicative plans to aggressively build their platform and introduce new tools that enable businesses of all sizes to make data-driven decisions.