NatureSweet Cherriots Wins 2014 Progressive Grocer Award

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Bite-sized tomatoes that pack a punch of sweetness awarded as Editor’s Pick

NatureSweet Cherriots™ Tomatoes

Cherriots are the newest addition to NatureSweet’s family of small tomatoes. We are thrilled that they have made such an impact in the industry and with consumers in such a short amount of time.

NatureSweet® Tomatoes’ new, specially-grown micro-produce variety, CherriotsTM, has been chosen as one of the Editor’s Picks by Progressive Grocer. The award-winning, cleverly packaged small tomatoes filled with juicy flavor earned NatureSweet this honor for being “original and just downright fun.” Cherriots will be featured as an Editor’s Pick in the September print issue of Progressive Grocer as well as on the Progressive Grocer website.

Cherriots won based on superior performance in the following criteria: innovation in overall product differentiation, taste/functionality and value. NatureSweet upheld its promise of vine-ripened and hand-picked fresh tomatoes, and raised the bar with the new variety because of bold, innovative packaging. Sold in pull apart three-packs with about a dozen red tomatoes per pack, Cherriots are made to break into individual units that are easily stowed into lunchboxes, purses, gym bags and more.

“Cherriots are the newest addition to NatureSweet’s family of small tomatoes,” said Michael Joergensen, Marketing Director of NatureSweet. “We are thrilled that they have made such an impact in the industry and with consumers in such a short amount of time. The NatureSweet team works hard to ensure freshness, taste and quality in each hand-picked tomato. With this award, we know we are doing things right!”

NatureSweet is the leading grower of premium, fresh tomatoes with unrivaled taste. Each of the micro-produce tomatoes are grown in a controlled greenhouse environment from seeds and allowed to fully ripen on the vine, which produces exceptional flavor and consistent quality year-round.

Each year, Progressive Grocer’s Editor’s Pick issue recognizes the best new consumer products introduced in the past year.

To find out more about NatureSweet, please visit NatureSweet.com.

About NatureSweet®
NatureSweet Ltd. is the leading grower of premium, branded, best-tasting fresh tomatoes in North America. Always vine-ripened and hand-picked at the peak of freshness, only NatureSweet® tomatoes guarantee great taste all year round. NatureSweet tomatoes are carefully grown, harvested and packaged by more than 6,000 full-time associates, and are sold at major grocers, mass retailers, club stores and food service operators in the United States, Canada and Mexico. Known for award-winning quality and innovative packaging, NatureSweet is also committed to having a positive social, environmental and economic impact on the communities in which they operate. NatureSweet Cherubs®, SunBursts®, Glorys™, Cherriots™ and Jubilees® are trademarks of NatureSweet Ltd. For more information about NatureSweet tomatoes, visit http://www.naturesweet.com.

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Christina Thompson