ShopSocially’s A/B testing framework has helped us gain deep customer insights to frame the most effective social media strategies and maximize social ROI. - Avrum Elmakis, CEO-Founder, BestBullySticks.com
Mountain View, CA (PRWEB) September 22, 2014
Best Bully Sticks is a pet company dedicated to natural products for dogs. By using social apps from leading social commerce platform ShopSocially; Best Bully Sticks is converting passionate pet lovers on its site into brand ambassadors who are recommending Best Bully Sticks products to their friends on social media. Social traffic generated from these social recommendations is converting at a high rate of 34.62%, driving up the social ROI for Best Bully Sticks.
Best Bully Sticks is using ShopSocially’s Share-a-Purchase app to incentivize social sharing of purchases on their site. To drive maximum sharing, Best Bully Sticks has used built-in A/B testing feature of ShopSocially platform and evaluated the precise impact of two different promotional offers. Best Bully Sticks found out that customers prefer a cash discount for social campaigns than a percentage off on price. Social sharing by customers who were offered cash discount on their next purchase resulted in a 21.67% higher sales conversion rate compared to a percentage off on their next purchase.
Best Bully Sticks is incentivizing their site users to connect with their brand on Facebook by using ShopSocially’s Social Connect app. This app is a next-gen email acquisition tool where users connect via Facebook to share not only the email address but also rich social profile information like age, gender, location, friends graph and interests. Each email address shared is pre-verified, eliminating the need to send users away from website to their inboxes for email verification. The user incentive is provided inline, ensuring that user never leaves the website. By connecting via Facebook and socially recommending the brand, users invest their social capital to “earn” the incentive and hence they tend to convert at a higher rate; in the case of Best Bully Sticks, the sales conversion rate for such users was 36.42%.
As users connect with the Best Bully Sticks brand on Facebook, they are creating valuable social reviews which are shared on Facebook. ShopSocially’s Shopping Community app is pulling all these reviews in a gallery view highlighted on Best Bully Sticks’ Facebook page. Users are sharing their purchases with comments like “Great prices and excellent quality treats on bestbullysticks.com!”, “These are the best treats!! Buy in bulk!” and many more.
“Our customers are passionate about their pets, and we are passionate about giving them the highest quality pet-products. This has earned us many happy and repeat customers.” commented Avrum Elmakis, CEO-Founder at BestBullySticks.com. “ShopSocially apps are converting our customers’ passion into word-of-mouth promotions on social media. ShopSocially’s A/B testing framework has helped us gain deep customer insights to frame the most effective social media strategies and maximize social ROI.”
Although marketers have been using social media as their mainstream marketing channel, they are yet unsure about the precise impact on revenue. It is important for marketers to use tools like A/B testing to find out how their social media strategies are impacting sales and calculate in clear terms the social ROI for their business. ShopSocially’s customers are using advanced platform features like A/B testing and customized targeting options based on social profiles of their customers to gain meaningful uplift in sales conversion rate and revenue.
“Continuous evolution of social media as a marketing channel is pushing marketers to get creative with their social media strategies and also measure the impact of these strategies. Advanced features like A/B Testing genuinely enable marketers to frame data-driven social strategies and achieve healthy social ROI,” said Jai Rawat, CEO of ShopSocially. “Best Bully Sticks is creatively using these features from ShopSocially to device ROI-focused social media strategies and win handsome returns.”
About Best Bully Sticks
Best Bully Sticks is a passionate pet company dedicated to natural products for dogs. Founded in 2007, Best Bully Sticks' mission is to provide high quality Bully Sticks, Dog Treats, and Dog Chews at great prices. Best Bully Sticks products are 100% all natural and come from grass-fed, free-range Brazilian cattle, none of which are fed hormones or antibiotics. Best Bully Sticks also offers a wide range of Made in the USA dog chews and treats.
ShopSocially is the leading SaaS-based social commerce platform for marketers. It is the social platform of choice for 100s of top brands including Target, HBO, CafePress, ULTA, Crabtree & Evelyn, Gaiam, Deckers, Zazzle, Zipcar, Beachbody, SportChalet, Beretta, Bluefly, etc., generating millions of dollars in attributable, incremental revenue.
ShopSocially consists of a suite of social modules that marketers can embed on their websites to maximize word-of-mouth referrals, customer engagement, and conversion. Examples of social modules are Refer-a-Friend, Photomonials, Social Login, Loyalty, Share-a-Purchase and Ask-a-Friend.
ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit http://shopsocially.com/platform/request-a-demo.html