Fostering Creative Career Exploration with Mediaplanet’s “Investing in the Arts” Campaign

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Mediaplanet today announces distribution of its first cross-platform edition of “Investing in the Arts,” a campaign that aims to promote, support and expand the creative industries that drive the U.S. economy, facilitate job growth and enhance our quality of life. This campaign highlights the importance of art education K-12 classrooms and explores the current job market for creative professionals.

“Investing in the Arts” urges those who can make a difference not to ignore arts education but rather to embrace it for all it's worth.

“According to the Bureau of Economic Analysis, 3.2 percent of the nation’s 2011 GDP was attributable to arts and culture,” explains Jane Chu, Chairperson of The National Endowment for the Arts. She goes on to state, “That’s $504 billion—more money than even tourism and agriculture contributed to the economy.”

The print component of “Investing in the Arts” is distributed within this weekend’s edition of USA Today in New York, Los Angeles, Boston, Chicago, San Francisco, Philadelphia, and Seattle, with a circulation of approximately 450,000 copies and an estimated readership of 1.4 million. The digital component is being distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Tim Gunn, a fashion mentor, author, educator and art enthusiast, graces the cover of the print publication. In an exclusive interview with the fashion guru, Mediaplanet reveals the major influences that guided Gunn’s life towards the arts, including practicing classical piano for over 10 years, studying architecture in college and working in administration at Parsons The New School for Design, which ultimately led to his breakout role as mentor to aspiring designers on the hit TV series “Project Runway.” He shares with readers, “While there are tangibles, art is very much about fueling the spirit, and without that what are we? We’re just shells.”

This campaign was made possible by the support of Tim Gunn, The National Endowment for the Arts, Americans for the Arts, LG, Ovation TV, Mark Tribe, Jessica Walsh, Association of Independent Colleges of Art & Design, The Creative Group, and especially Music & Arts.

Music & Arts opened in 1952 and was located in a small house in Bethesda, MD. They now have more than 500 retail and affiliate locations, about 120 educational representatives and roughly 27,000 lesson students making it the nation’s largest school music retailer and lesson provider. Now based in Frederick, MD, the company of trained musicians offers friendly service for everything musical in your life including instruments, lessons, rentals and repairs. Visit for more information.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns released through multimedia platforms. We provide our readers with insightful and educational editorial in the fields of their interest, designed to motivate them to take action. Our unique ability to pair the right leaders, with the right readers, through the right platforms, has made Mediaplanet into a global powerhouse in content marketing. We continue to explore and expand our network of partners and clients through the shared interest of providing our readers the best experience possible.

Press Contacts:
Joseph Hollister
(646) 922-1406

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