Mediaplanet Launches “Climate Change” Campaign Inspiring Americans to Take Action

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Mediaplanet today announces distribution of its first cross-platform edition of "Climate Change," a campaign that aims to encourage readers to think more proactively about their own carbon footprint. Mediaplanet has united the leading organizations and thought leaders in the fight against climate change and created a unified collective voice, educating readers and inspiring them to reap the rewards of living sustainably.

The print component of “Climate Change” is distributed within the centerfold of USA Today in the high-impact markets of New York, Los Angeles, San Francisco, Seattle and Denver, with a circulation of approximately 450,000 copies and an estimated readership of 1.3 million. Its digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Award winning actress, Julia Louis-Dreyfus graces the cover of the print publication. An exclusive interview with Dreyfus on the interior serves as a source of inspiration and educates readers on the importance of greener living. “My actions have an impact on humanity and generations to come,” she mentions. “All of these seemingly small choices and decisions can have great impact.” The campaign’s foreword, penned by former U.S. Vice President Al Gore, addresses the next chapter of the climate crisis. He writes, “The climate crisis is a generational struggle. It will not be resolved overnight, but it can be solved and we will solve it. Our very future depends on it.”

This edition was made possible with the support of Al Gore, Julia Louis-Dreyfus, The Carbonfund.org Foundation, Sustainable Travel International, Solar Energy Industries Association, BSR, United Airlines, IHG, HP, General Motors and more.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

Head Publisher/Project Manager
Stephanie King
Office: 646-922-1413
Stephanie.King@mediaplanet.com

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Lauren Hubbard
Mediaplanet
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