For our company, one of the most critical steps in building our SEO/SEM program was making the shift that SEO is not a tactic to be used to market content but rather a core element in the ideation, creation and promotion of content.
Atlanta, GA (PRWEB) September 22, 2014
Lucas Group, the nation’s premier executive recruitment firm, was awarded the 2014 Platinum PR Award for SEO/SEM Campaign at the PR News annual award luncheon on September 16 in New York City. Celebrating the year’s most outstanding communications programs and industry professionals, the PR News awards recognize best-in-breed creativity, technology utilization and teamwork.
The primary and ongoing objective of Lucas Group’s SEO/SEM program is to increase and sustain quality lead generation for the firm’s over 365 nationwide Associates. Leveraging a powerful blend of advanced technology tools and analytics plus intelligent human evaluation, the firm’s SEO initiative has increased attributed revenue, decreased costs and optimized spend. Maintaining a strict adherence to “data before perception,” the multi-tiered architecture enables Lucas Group to engage with clients and candidates across the country, delivering recruitment services that solve today’s talent market challenges.
“We are honored to be recognized by PR News alongside some of America’s most well-known and beloved brands,” said Scott Smith, Chief Marketing Officer of Lucas Group. “For our company, one of the most critical steps in building our SEO/SEM program was making the shift – both in understanding and in practice – that SEO is not a tactic to be used to market content but rather a core element in the ideation, creation and promotion of content. This transference enables us to architect programs that drive genuine business opportunity for our Associates and consistent financial results for our company.”
Organized into seven functional practice groups across 14 offices, Lucas Group serves the SMB, mid-tier and Fortune 500 markets and provides consultative management recruitment services for key business functionalities, including Accounting and Finance, Human Resources, Information Technology, Legal, Sales and Marketing, Manufacturing and Military Transition.
“As a professional services firm, it’s vital that we focus our SEO efforts on the actual terms, requirements and expectations put forth by our clients and candidates,” said Smith. “Engagement online may be the first interaction these audiences have with Lucas Group, and right from the start, our SEO program ensures that the partnership they form with our recruitment Associates is based on genuine understanding and respect for their business as well as professional goals.”
About Lucas Group
Lucas Group is North America’s premier executive search firm. Since 1970, our culture and methodologies have driven superior results. We assist clients ranging in size from small to medium-sized businesses to Fortune 500 companies find transcendent, executive talent; candidates fully realize their ambitions; and associates find professional success. To learn more, please visit Lucas Group at http://www.lucasgroup.com and connect with us on LinkedIn, Facebook, and Twitter.