Excellence In In-Store Marketing Recognized at POPAI’s 2014 West Coast POP Show

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POPAI announces winners of the Annual “Best of Point-of-Purchase in the West” Show in Pasadena, California

The “Best of the West” for in-store marketing and merchandising displays was announced September 18, 2014 at POPAI’s Annual West Coast POP Show. More than 100 leading brand marketers, display producers, retailers attended the event held at Noor Premier Events Center to recognize companies excelling in the industry.

“We couldn’t be happier than to see the ever-changing retail industry through innovative and effective in-store marketing,” said Rich Carrigan, President of United Displaycraft. “It was evident through the attendance and exhibiting displays, that our industry is strengthening.”

The show boasted nearly 70 entries, across 12 categories, putting in-store marketing front and center.

“In-store marketing is a $17 Billion industry that brands and retailers should tap more into,”said Michelle Adams, Founder & President of Marketing Brainology. “We know from the POPAI Shopper Engagement study, displays can entice shoppers to buy. This year’s winners are creative, intriguing, & will capture shoppers’ attention.

All winners can be seen in the following document, and special awards can be read below.

Best of Show
Adam Levine Women’s Guitar Frames
Produced by The AdArt Company for Kmart

Best Original Art
Frito Lay Book of Life Display
Produced by TimBar Packaging & Display for Frito Lay

Best Original Photography
Sephora “Skinstant” Window Display
Produced by InnoMark Communications for Sephora USA,Inc.

Best Structural Design
Adam Levine Women’s Guitar Frames
Produced by The AdArt Company for Kmart

Choice Award
Frito Lay Book of Life Display
Produced by TimBar Packaging & Display for Frito Lay

The recipient for the Dick Scott Award for Excellence in Marketing at Retail was also announced during the 2014 West Coast POP Show. The 2014 recipient was Albert Guerra of Cornerstone Display. This award is in honor of Dick Scott, a West Coast POP pioneer known for his significant contributions to the in-store marketing industry. All recipients of this award have distinguished themselves in the in-store marketing industry by elevating the visibility and understanding this advertising medium.

  • For images of winning displays, contact Katie Garton Desir [kgarton(at)popai(dot)com] -

About West Coast P.O.P. Show
For more than 65 years, the West Coast POP Show, formerly the San Francisco P.O.P. Show has recognized the key innovators in brand marketing and retail displays. This competition is across 12 categories and takes place once a year in California.

Entries are judged by an esteemed panel of judges comprised of retailers, brand marketers, and producers who adjudicate displays based upon their design, innovation, interactivity, and proven ability to lift sales. For more information visit, http://www.popai.com/wcpopshow

Point of Purchase Advertising International (POPAI), established in 1936, is the global association and arm for research and promotion of the in-store marketing industry. International in scope, its membership of more than 1,400 companies includes leading creators, manufacturers, buyers and users of this vital medium. POPAI conducts continuous research programs, which validates the important role of in-store marketing and disseminates this information to marketing, advertising merchandising and sales promotion executives.

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Katie Desir
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