Whether product manufacturers sell an item specifically related to Halloween or if they simply want to rebrand their goods to target the seasonal holiday, labels will play a pivotal role in piquing the interest of prospects.
Denver, CO (PRWEB) September 23, 2014
People spend a lot of money on Halloween-themed goods, from costumes to baked goods for parties. Halloween labels can be perfect for helping brands target consumers with relevant products.
Halloween is one of the most-celebrated holidays by Americans, ranking fourth after Christmas, Thanksgiving and Easter, according to Forbes. The National Retail Federation noted that Halloween fervor has actually increased in recent years, with the average person spending upward of $75 during the holiday. That figure grew by nearly $30 in the past decade, illustrating the value of engaging Halloween party goers and trick or treaters.
"Halloween has become a national phenomenon, with people spending money on everything from decorations to costumes to candy to party supplies," said Scott Proctor, Vice President of Sales at Lightning Labels. "Whether product manufacturers sell an item specifically related to Halloween or if they simply want to rebrand their goods to target the seasonal holiday, labels will play a pivotal role in piquing the interest of prospects."
Candy Stickers May Fuel Halloween Sales
Candy is one of the biggest expenses of Halloween, so it is crucial that manufacturers of sweets design specific candy stickers for their Halloween themed goods. The average American spent approximately $23 on candy in 2013, with total expenditures cresting the $2 billion mark last year. Additionally, 113 million people hand out candy, according to the NRF.
Many candy manufacturers produce Halloween-themed treats that make heavy use of orange and black colors. Candy stickers should be designed similarly, with orange and black being the prominent hues on labels and packaging. This will help attract attention from candy buyers who are looking for Halloween goods.
Although most people will buy candy regardless of whether candy stickers are revised for Halloween, taking the extra step can pay off for manufacturers. Having festive labels makes products much more appealing when displayed at parties or at other themed events.
Bakery Labels for Party Goers
Children are not the only ones who celebrate Halloween - adults are just as likely to attend or throw festive parties in October. While parents may warn their children not to accept baked goods from strangers, that rule no longer applies at parties, and bakery labels may help brands attract the attention of potential party hosts.
Baked goods such as cookies, cakes and brownies are tremendously popular at parties, especially when taking relevant decorations into account. Bakers may want to consider using special Halloween-inspired labels to complete the package. Just as orange and black candy stickers may capture the attention of buyers, bakery labels can play a similar role.
These are only two examples of how labels and stickers can be used for Halloween. Party hosts could also get stickers to place around their homes for decorative purposes, or they could print stickers to give to trick or treaters. There are numerous ways in which stickers and labels can be used to celebrate Halloween, and product manufacturers are responsible for identifying these opportunities.
About Lightning Labels:
Lightning Labels uses state-of-the-art printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill custom label and sticker projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround for every customers' labeling needs. Uses for Lightning Labels' custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your custom label needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Twitter (@LightningLabels), Facebook, Pinterest, Google and LinkedIn.