AdNation News Launches New Concept in Ad News: AdNation News Express™

Share Article

The new product extension is designed for busy ad executives who need to read fast and act fast in the ever-changing landscape of advertising and media. AdNation News Express enables them to speed read late-breaking news for free, and buy complete, brand/agency contacts, by news item or sales lead, updated the day of publication.

Providing a variety of news topics each day will give readers a cross-section of viable news that can be acted upon immediately.

AdNation News is expanding with a new product AdNation News Express, an affordable, and flexible solution to prospecting. Their unique brand of ad news for sales is published every business evening, with key contacts & planning available a la carte.

As with AdNation News, Express is published every business day. However, the news, without media buying criteria, is free. Additionally, e-commerce makes all relevant contacts available as a complete, brand/agency profile, updated the day of publication, for just $9.95 each. Features unique to AdNation News include its proprietary 5-Star prospect rating system for the availability of opportunistic funds and receptivity to unsolicited proposals; recommended first contact with preferred method of communication, and job descriptions for each person listed. LinkedIn profiles and Vcard for CRM integration are also included for added convenience. Major advertising categories covered include automotive, consumer packaged goods, fashion/beauty, financial, health care, political campaigns and travel.

Editorial Director, Mary Ann Cavlin, says “Providing a variety of news topics each day will give readers a cross-section of viable news that can be acted upon immediately. Recently, one of our beta testers, who is a EVP Director of Digital Sales, told us, “Congratulations. You’ve just created the ITunes of sales leads.”

“Consistent, repeat usage among almost thousands of beta testers from every type of media tells us leading sales managers and their new business hunters are finding Express a quick read they can act on fast at an exceptionally good price.”

“Much to our surprise,” notes Cavlin, “we are seeing high-level managers returning to AdNation News Express, at all hours of the day, suggesting they forward our leads to their staffs in the shoulder hours before and after business. This tells us they like quick, early flashes of ad news they can immediately fast forward to sales.”

Laurence Ross, Founder & Publisher, says, “When the ad sales community registers for access to contacts at they will receive two, free brand/agency profiles of their choosing, through September 30th. They will also discover that we now have a wide range of lead generation tools in several attractive price ranges to suit every budget.

Further, says Ross, “Early adoption has been swift, and it’s escalating fast. According to Constant Contact, readers have opened our emailed newsletters three times more than the publishing industy’s average, and clicks have virtually tripled over the last couple of days. Readers tell us they like not only the timeliness and accuracy of sales leads on AdNation News Express, they like the price.” Adds Ross, “Complete brand/agency profiles cost less than the average cab ride.”

“When it comes to sales leads, Ross concludes, “AdNation News Express is the fastest way to ‘Read it. Sell it.’”

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Nicole Ferguson
AdNation News
+1 212-684-1144 Ext: 401
Email >

Mary Ann Cavlin
AdNation News
Email >
Visit website