Getting ‘Wellthy’: Mediaplanet’s “Work-Life Wellness” campaign puts stock in the personal and economic gains of healthy, vital workplace environments for Canadians

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Mediaplanet announces distribution of its second cross-platform edition of Work-Life Wellness, legitimizing the need to reduce stress and generate support in facilitating optimal vitality and productivity throughout the Canadian workforce. Canadians are realizing the long-term personal well-being and economic bottom-line ramifications of off-kilter work-life equilibrium, and are rallying for effective change.

The print component of “Work-Life Balance” is being distributed within today’s edition of the Calgary Herald, with a circulation of approximately 97,000 copies and an estimated readership of 270,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit http://www.worklifebalanceinfo.ca.

The publication features an exclusive Mediaplanet interview with President and Editor-in-Chief of The Huffington Post, Arianna Huffington. Huffington unveils her personal, life-altering experience with work overload burnout, and shares her newly realized definition of success. She confides that, “In terms of traditional measures of success, which focus on money and power, I was very successful. But I was not living a successful life by any sane definition of success.” Special editorial from Canada’s first Financial Literacy Leader, Jane Rooney, educates readers on the link between debt management and personal stress, and Senior Research Associate, Workplace Health and Wellness Research, The Conference Board of Canada, Louise Chenier, indicates that supported workers lead to boosted company productivity.

Special thanks to the Conference Board of Canada, Fitterfirst, Solareh, Money Advisors, Money Mentors, Novo Nordisk, and others for their support in the making of this campaign.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

Press Contact:
Sonja Draskovic
sonja.draskovic(at)mediaplanet(dot)com
416-583-2215

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Laura Shaw
Mediaplanet
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Sonja Draskovic
Mediaplanet
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