"One of the division’s strategic initiatives for this fiscal year is to grow our accessory business and Matt has the right combination of experience and marketing acumen to help achieve this goal,” said Roger Eaton, Yamaha.
BUENA PARK, Calif. (PRWEB) September 22, 2014
Yamaha Corporation of America (YCA) Band & Orchestral Division today announced the promotion of Matt Kerns to the position of marketing manager, Accessories, along with the appointment of Hallie Hugues as marketing specialist.
Kerns brings 22 years of music industry experience to his new role in B&O Accessories. Most recently he served as project manager in YCA’s Customer Experience Group (CEG). Prior to his arrival at Yamaha, he worked in online marketing and institutional sales at Anaheim Band Instruments. He earned a Bachelor of Science degree at the University of Phoenix and is an alumnus of the Velvet Knights Drum & Bugle Corps.
Hugues joined Yamaha as an intern with CEG, where she conducted market and campaign research and supported digital marketing initiatives. She earned a Bachelor of Science degree at The State University of New York College at Potsdam, The Crane School of Music, with concentrations in music business and vocal performance. At Potsdam, she worked as an events marketing coordinator in the Office of Campus Life.
“One of the division’s strategic initiatives for this fiscal year is to grow our accessory business and Matt has the right combination of experience and marketing acumen to help achieve this goal,” said Roger Eaton, director of marketing, Band & Orchestral Division. “The division will also benefit from the marketing skills that Hallie brings to the company, including strong research and analytic abilities.”
For more information, visit http://4wrd.it/YAMAHAUSA.
Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement and home entertainment products to the U. S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and Nexo commercial audio products, as well as AV receivers, amplifiers, Blu-ray/CD players, iPod docking systems, home-theater-in-a-box systems, earphones, headphones, sound bars, and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, professional music, installation and consumer markets.