SmartGift Releases ‘An E-Commerce Manager’s Guide to Gifting’ Ebook

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This Latest Publication from Gifting Experts and Founders of SmartGift Is a Comprehensive Resource on Gifting as a Powerful E-Commerce Business and Customer Acquisition Driver

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Brands and retailers can’t afford to overlook the gifting transaction in a highly competitive e-commerce landscape. Perhaps previously thought of as ‘nice to have,’ a comprehensive gifting strategy is now an essential part of any e-commerce store.

SmartGift, provider of a proprietary e-gifting SaaS platform for retailers, today announced at Meet Magento NY the release of its free downloadable ebook ‘This Is a Gift’. Gifting is an indispensable component of any successful retail strategy in today’s hyper competitive e-commerce landscape. The condensed ebook is a crash course on gifting equipping e-commerce executives and managers with many actionable insights that spark strategic thinking and planning related to the gift transaction.

E-gifting, a natural improvement on the gift card, has emerged as a lucrative play for retailers and is expected to grow exponentially from $300 million in 2012 to more than $10 billion annually by 2016, according to data released by CEB TowerGroup. Built on expert understanding of consumer psychology and gifting economics, SmartGift’s SaaS platform provides brands and retailers with a complete e-gifting solution and dedicated gift checkout for their e-commerce stores. SmartGift's solution performs 300% better than virtual gift cards and brings up to 97% first time customers in gift recipients for some of its retail partners.

Key takeaways include:

  • Why gifting is such an important e-commerce business driver
  • How to leverage the behavioral science behind gifting
  • Which opportunities exist in moving beyond gift cards
  • Why e-gifting is such a powerful customer acquisition opportunity
  • How data can inform smart e-commerce gifting strategies

“Two years from now, we will look back and wonder how we used to find, buy, send and receive gifts. We will expect this level of service and functionality by definition in all e-commerce stores,” said Monika Kochhar, CEO and founder of SmartGift. “Brands and retailers can’t afford to overlook the gifting transaction in a highly competitive e-commerce landscape. Perhaps previously thought of as ‘nice to have,’ a comprehensive gifting strategy is now an essential part of any e-commerce store where shoppers come to buy for others.”

“Until now, commercially efficient and customer-centric gifting was a missing piece in the e-commerce puzzle,” added Bernd Strenitz, SmartGift COO and co-founder. “This ebook is our effort to present the connected dots from our research, brainstorms with our fellow industry experts, and working closely with our clients. We wanted to share our unique insights with e-commerce managers and executives to help them leverage the business potential of gifting during this exciting age of the consumer.”

About SmartGift
SmartGift is the missing piece in the e-commerce gifting puzzle completing the picture for brands, retailers, gift senders and recipients. Its proprietary SaaS platform provides brands and retailers with a complete e-gifting solution, a dedicated gift checkout, and cloud-based gifting data analytics for their e-commerce stores. SmartGift drives customer acquisition, gifting revenue and customer engagement for its brand and retail partners. SmartGift is headquartered in New York City with offices in the United Kingdom. For more information, visit smartgiftit.com or email info(at)smartgift(dot)it.

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