Questpoint appointed as TinderBox’s first European Partner

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Sales automation leader appoints first European partner to support global outreach strategy

TinderBox, the leading sales automation software provider, today announces the appointment of UK-based Questpoint as its first European partner.

Closing a venture-backed funding round and more than doubling headcount, TinderBox is building on recent successes with a growth strategy that is pushing geographical boundaries.

“We have customers operating today in over 20 countries globally. As we focus on our international growth, we recognize EMEA as a strategic target for global expansion,” said Ted Hirschey, Director of Channel Development at TinderBox. “Our growth strategy is bringing us into Europe, the Middle East, and Africa. Partnering with Questpoint supports these initiatives by providing a platform to secure new EMEA customers and grow our market share in that region of the world.”

Demands of a growing marketplace continue to drive global expansion. “Gartner predicts that the European CRM SaaS market will continue to grow at 40% per annum, which is an exciting opportunity for us and our customers,” said Hirschey, who brings a decade of experience in digital marketing automation, analytics, and CRM.

Duncan Cranmer, Questpoint Director and Co-Founder said, “We are delighted to team up with TinderBox. Over the past few years, we have seen a void develop. For years, sales organisations have had access to great methodologies and processes, like Miller Heiman’s, while CRM technologies have had a massive impact on day-to-day selling. But, the link between methodology and what we do day-by-day, hour-by-hour just hasn’t been there until our partnership with TinderBox.”

“TinderBox enables our clients to bridge this void by hosting corporate-approved, data-driven sales content, which is easily assembled with drag-and-drop functionality at precisely the right point in the sales cycle. When integrated with CRM, relevant content is auto-populated in sales documents. Salespeople can now quickly generate world-class proposals faster and easier than ever before, and gain visibility into how their prospects engage by tracking when they view the document, how long they study certain sections, and whether they forward the document to others within the buying organisation” said Cranmer.

“It’s a thoroughly modern approach to sales automation technology and its now available here in Europe.”

Media Contacts
Duncan Cranmer for Questpoint
+44 117 230 1963

Kim Puckett
BLASTmedia for TinderBox
+1 317 806 1900 ext. 104

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Duncan Cranmer
+44 117 230 1963
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since: 07/2013
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Questpoint Sales Transformation Ltd

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