‘Sick, not weak’: Mediaplanet’s "Mental Health” Campaign Dispels Stigmas and Bolsters Support for the One in Five Canadians Suffering Mental Illness

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Mediaplanet announces distribution of its fourth cross-platform edition of Mental Health, which aims to dismantle the stigmas and discrimination associated with mental illness and, ultimately, educate and empower Canadians to take control of their own mental health wellness. The campaign will act as a go-to resource guide for Ontarians, providing information on the support and services available for those affected by mental health issues throughout the province.

The print component of Mental Health is distributed within today’s edition of the Metro, with a circulation of approximately 327,720 copies and an estimated readership of 688,212. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit http://mentalhealthnews.ca/.

The publication features an exclusive interview with Michael Landsberg, host of TSN’s Off the Record. Landsberg, who battles mental illness himself, hopes to fade the shaming and stigmatism clouding the very real experience that one in five Canadians personally endure. He states, “The word mental suggests that it is somehow different than all the other illnesses,” but reiterates that those suffering are “sick, not weak”, and should be treated as such. Special editorial from the Mental Health Commission of Canada (MHCC) seeks to facilitate “full self-expression” for Canadians living with mental health conditions. Furthermore, the MHCC insists that, “Creating mentally healthy schools, workplaces, and communities — places where individuals feel valued, supported, and welcome — requires of each of us to put ending stigma at the top of our agenda.”

Special thanks to the Mental Health Commission of Canada, Connex Ontario, Lundbeck Canada, and others for their support in the making of this campaign.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

Press Contact:
Brandon Cleary
brandon(dot)cleary(at)mediaplanet(dot)com
416-583-2218

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Laura Shaw
Mediaplanet
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Brandon Cleary
Mediaplanet
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