Marketing Strategists at Ingenious Machines Explain the Importance of Ensuring Compliance With the Latest Google Search Updates

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Google's Penguin update re-focused the industry need for experienced marketing professionals who can create valuable content for businesses. Ingenious Machines explains what marketing companies today can do to make sure they are compliant with the latest search updates.

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Try and stay away from thin content, or content that offers little value to the user, this can cause content to run into issues with both the Panda and Pigeon updates.

The industry of content marketing has always been fast-paced and liable to sudden changes, but Google's recent Penguin and Pigeon updates prove how complicated it is for businesses to devise and maintain a successful marketing campaign. Businesses struggle with creating an organized plan that combines content marketing, digital publishing, and social media -- and search engine updates like the latest Penguin update require many businesses to seek external content marketing teams. Many businesses have hesitantly begun to admit that they aren't reaping the benefits of content marketing, simply because it's so difficult to master.

But according to recent data from NewsCred and Marketing Sherpa, content marketing has never been more important for a business attempting to create and maintain an online presence. An estimated 70% of all consumers prefer to get information from real content rather than generic advertisements, and maintaining simple onsite content, such as a blog, can increase a business's web traffic by as much as 2,000%. These statistics are just two indications, taken from a pool of data that's constantly expanding, that show how greatly consumer audiences have changed in recent years.

The Penguin algorithm update was intended to take advantage of these changing consumer preferences by eliminating spammy content pages, but as a recent Business2Community article notes, the result has been "confusion and bitterness amongst subsets of both the SEO and PR industries."

Many businesses are starting to take advantage of advanced marketing strategies like those offered by the experts at Ingenious Machines, which include techniques such as creating and promoting linkable assets, and creating visual content (like videos and infographics) to accompany the written content. And as Google releases more algorithm updates, it's likely that even more businesses will want to take advantage of these strategies.

"Try and stay away from thin content, or content that offers little value to the user," recommends company President, Andrew Digenova. "This can cause content to run into issues with both the Panda and Pigeon updates."

Ingenious Machines, previously Liquid Commotion, was founded in 2001 and offers SEO services, content creation, and PPC in tandem with high quality website design services. For more information on the services Ingenious Machines provides, please visit ingeniousmachines.com.

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Andrew Digenova, President