Danna Kress Joins Greenberg as Director, Strategy

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Greenberg Strategy announced today that Danna Kress has joined the company as Director, Strategy. As part of the core research team, Kress brings a strong background in cultural anthropology to the qualitative research practice area, further strengthening Greenberg’s approach to building creative methodologies.

I'm proud to be part of Greenberg's leading-edge approach to deploying tailored, challenge-specific research methodologies.

Greenberg Strategy announced today that Danna Kress has joined the company as Director, Strategy. As part of the core research team, Kress brings a strong background in cultural anthropology to the qualitative research practice area, further strengthening Greenberg’s approach to building creative methodologies.

"Danna is such a great addition to the Greenberg team," remarked Nicola Finnerty, Head of Qualitative Research. "Her broad, ethnographic skill set combined with an insatiable drive for innovation makes Danna an ideal partner for our clients. New approaches are needed for new challenges and her skill set fits exactly in that space.” Kress will be based in the company's Emeryville HQ and work with Greenberg clients across the globe.

"I'm so excited about joining the Greenberg family, especially knowing that my thinking is so aligned with the company ethos", said Kress. "Greenberg's approach to deploying tailored, challenge-specific research methodologies is a leading-edge competency that I’m proud to contribute to.”

Kress moves to Greenberg most recently from The Richards Group. With broad planning and insights experience, she has worked across geographies and industries. She has led work for a wide range of automotive, packaged goods, technology and travel brands including Chrysler, Diageo, FritoLay, Kimberly Clark, Microsoft, and Southwest Airlines.

Prior to The Richards Group, Kress worked as a Cultural Anthropologist at Idea Planet and Writer at the Dallas Observer. She received her BA from SMU in Dallas and is currently President of Art Conspiracy, a non-profit that brings artists and musicians together to raise funds and activate community awareness.

Kress’ love of tribal ecosystems is not lost on another civilization-shedding passion of hers: being Director of Operations of Sacred Space Village at Burning Man, which was voted best theme camp this year by the Burner community.

About Greenberg Strategy

Greenberg is a strategic consultancy that integrates research, design, and patterns thinking to help businesses transform and grow. Founded in 1992 and fiercely independent, the company is guided by a WholeHuman (TM) approach, tailoring innovative methodologies to identify patterns that drive growth. Greenberg’s multidisciplinary teams of strategists, designers and researchers are passionate about illuminating strategies that help companies act on the human truths that enable them to innovate. Clients include some of the world's most renowned brands, including Chipotle, Dell, ESPN, Gap, Intel, Microsoft, Sony Pictures, and Visa.

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