Executive Travel Directors Reveals the 4 Things You Should Know About Millennials Before Planning Your Next Meeting

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Executive Travel Directors (ETD) helps in understanding the Millennial audience, which is essential in planning a successful program. Executive Travel Directors shares some facts about this booming generation that may change how meeting planners design and execute their next events, as they make up a large number of attendees at most meetings.

By 2025, Millennials will make up 75% of our workforce (Brookings, 2014). So, it is safe to say there will be more than a handful of attendees born between 1982 and 2003 at any given meeting. Here are a few facts about this impactful, up-and-coming generation to keep in mind when planning future meetings:

1. Millennials value team work

This generation works best in groups. Meeting planners should design sessions that encourage group discussion and team collaboration.

2. Millennials feel connected to social causes

Programs with a philanthropic edge, such as a dinner meeting and silent auction that benefits an appreciated cause, are appealing to the Millennial generation. Planners should consider sponsoring a charity at their next outing, or promoting a meaningful social cause in coordination with meeting content.

3. Millennials are more connected than any other generation

Incorporating social media at an event via Twitter Q&As with keynote speakers or a session-specific Instagram hashtag encourages Millennial attendees to participate. It is also important to encourage networking, as they are social in face-to-face situations as well.

4. Millennials are health-conscious

When it comes to planning F&B, planners should lean on the healthier side. Offering fresh, organic options over heavy meals will keep Millennial attendees satisfied and alert.

Executive Travel Directors (ETD) is a Chicago-based company providing onsite logistical assistance to business meetings, incentive trips, and medical educational sessions. Since 1988, ETD has operated on respect for meeting planners and the success of their programs. ETD hosts a registry of over 2,000 Travel Directors and provides staff to more than 5,000 programs annually. For more information on Executive Travel Directors, please visit us at http://www.traveldirectors.com.

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Maureen Mulvaney
Executive Travel Directors
+1 (312) 836-1339 Ext: 225
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