Lead Launch by Car Wars is a Finalist for Most Innovative Dealership Solution of 2014

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Lead Launch selected by dealers as DrivingSales Innovation Cup Award finalist; Car Wars to present onstage at DrivingSales Executive Summit.

We congratulate Car Wars for joining this impressive and elite group with Lead Launch

Lead Launch by Car Wars has been named a finalist for the DrivingSales Innovation Cup Award for the Most Innovative Dealership Solution of 2014. Lead Launch was selected by a panel of dealer judges from a very competitive field and will be presented onstage at the 2014 DrivingSales Executive Summit (DSES), held Sunday, October 12th through Tuesday, October 14th, 2014 at the Bellagio Las Vegas.

Lead Launch is a dealership solution by Car Wars that quickly recognizes missed opportunity phone calls, and directly connects those opportunities back to members of the sales team that can properly salvage those leads. The solution utilizes live, human reviewers to categorize calls and flag any missed opportunities, from a call that was never connected, to a sales rep that failed to ask for the appointment. Lead Launch is also crucial in making sure prospects are connected directly to a sales team member over the phone after they have filled out an Internet lead form. When Lead Launch recognizes an Internet lead, it automatically places a call to the entire sales team. Once a sales team member picks up the call, Lead Launch provides a concise summary of the Internet lead and connects the call to the prospect.

“For each of the past four years, The DrivingSales Innovation Cup has introduced game-changing and realistic dealership innovations to our industry, each selected by a dealer panel, and each armed with a solution designed to change our industry for the better. We congratulate Car Wars for joining this impressive and elite group with Lead Launch,” said DrivingSales Founder and CEO Jared Hamilton. “We look forward to sharing Car Wars’ progressive solution with attendees at the 2014 DrivingSales Executive Summit.”

DrivingSales created the Innovation Cup Awards to recognize solutions introduced or enhanced in 2014 whose innovative approaches have produced significant results for dealers. Dealership solution-providers submitted applications online, vendor names were blanked out, and a panel of dealer judges selected the finalists. Finalists will present their solution onstage for the dealer panel and attendees at the DSES on Monday, October 13th.

The Innovation Cup Award competition is part of an exciting DSES line up this year, which includes high-profile keynotes from digital expert and best-selling author Brian Solis; SEO ‘Wizard’ Rand Fishkin; eMarketer’s lead digital auto analyst, Mike Hudson; Kellogg School of Management marketing professor Florian Zettelmeyer, and online marketing pioneer, Bryan Eisenberg, as well as dealer-selected breakout sessions from industry experts and dealers on topics which offer actionable strategies designed to improve operations, effectiveness and profitability in six distinct categories: Advanced General Marketing, Dealer Operations, Mobile, Search, Website Optimization, and Social Media, and include topics ranging from wearable technology to improving dealership culture.

For the full DrivingSales Executive Summit agenda and more information on the DrivingSales Innovation Cup, go to http://drivingsalesexecutivesummit.com/innovation-cup/

For more information about the DrivingSales Executive Summit and to register before the event sells out, go to http://www.drivingsalesexecutivesummit.com or contact dses(at)drivingsales(dot)com. Stay tuned for DSES news as it develops on twitter.com/drivingsales and on facebook.com/drivingsales. Participate in the conversation using #DSES as preparations continue throughout the year.

About Car Wars
Car Wars is the only automotive call tracking solution that gives dealers a competitive, scoreboard platform that makes them great on the phone. The solution help dealers Own the Phone by showing them which advertising efforts are producing the best leads, and helping them turn those leads into shown appointments more often.

Car Wars tracks and records every sales call that comes into and out of a dealership. Their proprietary human review team then immediately monitors those calls to see how the call was actually handled, summarizes and reports how the call went. Human reviewers categorizes the call into important questions that need to be answered including: “How quickly did the call get connected with someone who could help them?”, “Was the call a sales opportunity?”, “Did the sales person ask for the appointment?” “Were they successful in getting it?”, and “Was the proper follow up completed as promised?

Century Interactive, the creator of Car Wars and Lead launch, is a call tracking and marketing analytics company based in Dallas, TX. Other Century Interactive solutions for automotive dealers include Service Setter for the service department, recorded outbound calling, dynamic website call tracking, and more. For more information, visit carwars.com or centuryinteractive.com.

About The DrivingSales Executive Summit (DSES)
The DrivingSales Executive Summit is where the most progressive dealers gather to collaborate and learn forward-thinking trends in automotive operations. DSES features world-renowned experts on marketing, technology and retail operations from inside and outside the industry, who provide the most valuable and actionable insights for today’s dealership professionals. The DSES agenda is dealer-driven, ensuring the content is 100 percent focused on the needs of progressive dealers. Only the top 10 percent of speaking applications selected by DrivingSales members make it on the agenda.

To protect the quality of the event, seating is limited and always held at a 5-diamond venue. DSES has sold out every year. For those interested in attending, securing seating as early as possible is recommended. For more information, visit DSES.com

About DrivingSales
DrivingSales is a professional network serving the auto industry with dealer-driven news and information, online training, and performance data, all to enable dealers to make critical business decisions at their dealerships. DrivingSales’ mission is to connect progressive dealership professionals to the people and information they need to maximize their success.

Founded by a third-generation car dealer, and opened up to the industry in 2008, today DrivingSales has a registered user in over 50% of new car dealerships in the US and is active in several other countries around the globe. To learn more about the DrivingSales community, training or performance analytics visit DrivingSales.com, DrivingSalesUniversity.com and DrivingSalesData.com

DrivingSales Executive Summit Media Relations:
Melanie Webber (melanie(at)mwebbcom(dot)com), mWEBB Communications, 949.307.1723

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Mike Haeg
Century Interactive Company
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